Author: Katie Kanaday

SaaS sales models are unique, which means your SaaS sales operations require a special approach.  Optimizing SaaS sales operations involves diving deeply into each step of your sales plan, and making sure that you maximize efficiency and the customer experience. This can involve many different tactics, tools, and sales strategies.  To help you get this…

SaaS sales demo conversion rates can range from 1% to 30%, depending on whether it’s B2B or B2C. For B2B, being in the 30th percentile is impressive. B2C? Hitting 5% is considered hitting the jackpot.  While the numbers sound small, reaching these benchmarks is surprisingly difficult if you’re not strategic about your SaaS sales demo. …

If you’re going to generate as much revenue as possible, then you need to be aware of the top SaaS sales challenges and know how to overcome them. SaaS businesses across all industries and landscapes face the same common challenges. However, with the right planning and approach, overcoming these challenges can be pretty straightforward.  Let’s…

Software as a service is a digital industry. There are no physical products to track inventory, sales, and revenue.  Fortunately, with the help of analytics software, CRM systems, and good old-fashioned spreadsheets, you can track your SaaS sales benchmarks and your success.  Not sure which metrics are worth tracking and overwhelmed by the dozens of…

Closing a SaaS sale is a challenging process. So, when you get to the final stages of the sales cycle, you must have a good contract in place to seal the deal.  SaaS sales contracts are incredibly important. Without them, customers would have little trust in your business, and you would have to deal with…