Author: Katie Kanaday

  • SaaS Sales Leader Skills ‒ 10 Skills

    SaaS Sales Leader Skills ‒ 10 Skills

    There’s a lot that goes into being a good SaaS sales leader. You need to be able to lead a team, execute a successful sales strategy, understand the market, keep customers, and a whole lot more.  Needless to say, this involves a diverse skill set that sales leaders should always be working on improving.  Whether…

  • Sales Demo Video ‒ 7 Top Creation Tips

    Sales Demo Video ‒ 7 Top Creation Tips

    A sales demo video is a short video that demonstrates the benefits of your product or service. In the SaaS field, a demo video showcases a short demo of the software, which then encourages leads to request a full interactive demo of the software.  Your sales demo video can make or break your pitch. 73%…

  • Mastering the Full Cycle Sales Experience | Guide to Sales Success

    Mastering the Full Cycle Sales Experience | Guide to Sales Success

    The full cycle sales experience refers to all of the different steps a customer goes through with a business – from discovering their products to completing their purchase.  Sales teams must have a solid understanding of each stage of this cycle. Beyond simply finding leads and closing deals, sales teams need to know how to…

  • Best Sales Demo Personalization Tips

    Best Sales Demo Personalization Tips

    Sales demos are categorized into two broad categories: those available for public viewing, like a demo on your website, and those personalized for a prospect.  With sales demos being so critical, especially in the SaaS environment, personalizing a demo can work wonders for sales – especially if your software is layered and offers a variety…

  • How To Boost SaaS Sales Leads

    How To Boost SaaS Sales Leads

    If you want to boost your sales results, then you need to generate the right SaaS sales leads. After all, the quality of your sales pipeline comes down to how good your leads are.  There are many different ways that you could generate leads. However, you need to ensure you’re targeting the right people with…