Author: Katie Kanaday
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What to Know When Evaluating AI Demo Agents
AI demo agents are quickly emerging as a new category in demo automation, but not all are built to handle real buyer interactions. This guide breaks down what to look for when evaluating AI demo agents—from how they handle off-script questions and co-browsing to whether they understand your product’s underlying data. Learn the key criteria…
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What Co-Browsing Actually Means and Why It Changes Everything
Buyers no longer want scripted demos—they want to explore products on their own terms. Co-browsing with AI demo agents enables real-time, interactive product experiences where buyers can click, scroll, and ask questions while the agent adapts and guides the narrative. This article explains what true co-browsing means, why most demo agents fail to support it,…
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How Agentic Demos Are Impacting Demo Automation
Agentic demos are transforming demo automation by shifting from static, scripted experiences to real-time, adaptive product interactions. Unlike traditional demos, agentic demos use AI to discover buyer needs, respond conversationally, and personalize the experience on the fly. This article explains how agentic demos impact presales, sales, and marketing teams—helping scale demo coverage, improve buyer engagement,…
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How to Control Your AI Features in Every Demo
AI features like copilots, agents, and generative summaries are transforming modern software—but demoing AI introduces new risks. Unpredictable outputs, latency, hallucinations, and fragile environments can derail even the strongest sales narrative. In this guide, we break down three practical ways to demo AI features with confidence: Simulated AI, Authentic AI, and Assisted AI (Hybrid). Learn…
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What an AI-First Sales Strategy Actually Looks Like
Many sales teams are adopting AI tools, but few are redesigning their sales motion to truly operate in an AI-first world. An AI-first sales strategy integrates AI into decision-making, execution, and continuous learning—while humans focus on trust, nuance, and deal orchestration. In this article, we break down the four layers of an AI-first sales framework…
