Author: Katie Kanaday

  • How To Structure A Sales Demo ‒ Top 10 Ideas

    How To Structure A Sales Demo ‒ Top 10 Ideas

    SaaS sales demo conversion rates can range from 1% to 30%, depending on whether it’s B2B or B2C. For B2B, being in the 30th percentile is impressive. B2C? Hitting 5% is considered hitting the jackpot.  While the numbers sound small, reaching these benchmarks is surprisingly difficult if you’re not strategic about your SaaS sales demo. …

  • Top Saas Sales Challenges and How to Overcome Them

    Top Saas Sales Challenges and How to Overcome Them

    If you’re going to generate as much revenue as possible, then you need to be aware of the top SaaS sales challenges and know how to overcome them. SaaS businesses across all industries and landscapes face the same common challenges. However, with the right planning and approach, overcoming these challenges can be pretty straightforward.  Let’s…

  • SaaS Sales Benchmarks You Need To Track 

    SaaS Sales Benchmarks You Need To Track 

    Software as a service is a digital industry. There are no physical products to track inventory, sales, and revenue.  Fortunately, with the help of analytics software, CRM systems, and good old-fashioned spreadsheets, you can track your SaaS sales benchmarks and your success.  Not sure which metrics are worth tracking and overwhelmed by the dozens of…

  • How to Draw Up a SaaS Sales Contract

    How to Draw Up a SaaS Sales Contract

    Closing a SaaS sale is a challenging process. So, when you get to the final stages of the sales cycle, you must have a good contract in place to seal the deal.  SaaS sales contracts are incredibly important. Without them, customers would have little trust in your business, and you would have to deal with…

  • How to Close a Sales Demo (Top Tips)

    How to Close a Sales Demo (Top Tips)

    SaaS sales demos allow software companies to share their software features and benefits with prospective clients. The goal of a sales demo is to “wow” prospects, showcase how your software can relieve their pain points, and close deals as quickly as possible.  However, the ability to close SaaS sales demos does not come naturally. It…