Category: Sales Demo Experience

  • Sales Readiness vs. Sales Enablement

    Sales Readiness vs. Sales Enablement

    The software as a service (SaaS) industry has a lot of jargon and the definitions are often confused or misunderstood. Case in point: sales readiness vs sales enablement.  Sales readiness and sales enablement are often used interchangeably or in opposition, even though the two processes are separate but work well together.  But what exactly are…

  • Uplifting Sales Enablement Communities to Join 

    Uplifting Sales Enablement Communities to Join 

    Are you looking to join sales enablement communities but don’t know where to start? We’ve got you covered. You probably already know how much of a treasure-trove sales enablement communities are for sales enablement professionals like yourself. These groups are the central location where sales enablement practitioners, vendors, and industry thought leaders converge. They’re the…

  • How to Conduct a Sales Enablement Assessment

    How to Conduct a Sales Enablement Assessment

    An effective sales enablement strategy is guaranteed to increase customer acquisitions and boost conversion rates. But, like any strategy, sales enablement isn’t static. It needs to grow with the industry and your business.  It’s for this reason that you need to conduct regular sales enablement assessments. Use your assessment to objectively examine your sales enablement…

  • Sales Demo Video ‒ 7 Top Creation Tips

    Sales Demo Video ‒ 7 Top Creation Tips

    A sales demo video is a short video that demonstrates the benefits of your product or service. In the SaaS field, a demo video showcases a short demo of the software, which then encourages leads to request a full interactive demo of the software.  Your sales demo video can make or break your pitch. 73%…

  • Best Sales Demo Personalization Tips

    Best Sales Demo Personalization Tips

    Sales demos are categorized into two broad categories: those available for public viewing, like a demo on your website, and those personalized for a prospect.  With sales demos being so critical, especially in the SaaS environment, personalizing a demo can work wonders for sales – especially if your software is layered and offers a variety…