Category: Sales Demo Experience
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How to Personalize a Demo: A Playbook for Presales and Solutions Engineers
Demo personalization is one of the highest-leverage skills in presales. This playbook breaks personalization into four layers and a step-by-step framework that any SE team can run, covering the data practices, scenario design, and demo automation tools that make tailored demos fast enough to deliver on every opportunity.
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How to Evaluate Live Demo Software: A Buyer’s Guide for Presales and Revenue Leaders
Choosing live demo software is one of the highest-impact infrastructure decisions a presales team will make. This guide provides a five-category evaluation framework covering demo data control, native application fit, personalization speed, presales workflow integration, and analytics, so buying teams can make a confident, structured decision.
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What to Know When Evaluating AI Demo Agents
AI demo agents are quickly emerging as a new category in demo automation, but not all are built to handle real buyer interactions. This guide breaks down what to look for when evaluating AI demo agents—from how they handle off-script questions and co-browsing to whether they understand your product’s underlying data. Learn the key criteria…
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What Makes a Great Presales Professional in 2026?
What defines a great presales professional today goes far beyond product expertise. In this article, presales leaders from Clari and impact.com share how curiosity, empathy, storytelling, and business acumen are redefining success for Sales Engineers. Learn the key skills modern presales teams need to deliver impactful demos, guide buyer conversations, and leverage AI to elevate…
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What Co-Browsing Actually Means and Why It Changes Everything
Buyers no longer want scripted demos—they want to explore products on their own terms. Co-browsing with AI demo agents enables real-time, interactive product experiences where buyers can click, scroll, and ask questions while the agent adapts and guides the narrative. This article explains what true co-browsing means, why most demo agents fail to support it,…
