Category: Pre-Sales
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SE Spotlight: Celebrating Andrea Belfer, Our April Winner
Andrea Belfer, Sales Engineer at Seismic, is Saleo’s April SE Spotlight winner, recognized for her customer-first mindset, collaborative leadership, and ability to build trust through thoughtful presales support. In this spotlight, Andrea shares advice for Sales Engineers on active listening, stronger AE partnerships, saying “I don’t know” with confidence, and using Saleo to create more…
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How to Personalize a Demo: A Playbook for Presales and Solutions Engineers
Demo personalization is one of the highest-leverage skills in presales. This playbook breaks personalization into four layers and a step-by-step framework that any SE team can run, covering the data practices, scenario design, and demo automation tools that make tailored demos fast enough to deliver on every opportunity.
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How to Evaluate Live Demo Software: A Buyer’s Guide for Presales and Revenue Leaders
Choosing live demo software is one of the highest-impact infrastructure decisions a presales team will make. This guide provides a five-category evaluation framework covering demo data control, native application fit, personalization speed, presales workflow integration, and analytics, so buying teams can make a confident, structured decision.
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SE Spotlight: Celebrating Luke Havens, Our March Winner
Presales excellence is built through consistency, continuous improvement, and the ability to truly understand buyers. In this SE Spotlight, we recognize Luke Havens, Senior Solutions Consultant at Trintech, as March’s winner. Learn how top Sales Engineers improve their demo skills, tailor storytelling using customer language, and level up through small, consistent habits like call reviews…
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What to Know When Evaluating AI Demo Agents
AI demo agents are quickly emerging as a new category in demo automation, but not all are built to handle real buyer interactions. This guide breaks down what to look for when evaluating AI demo agents—from how they handle off-script questions and co-browsing to whether they understand your product’s underlying data. Learn the key criteria…
