Author: Laura Cotton
-
SE Spotlight: Celebrating Logan Rusconi, Our February Winner
Presales excellence goes beyond demos—it’s about discovery, storytelling, and driving real business outcomes. In this SE Spotlight, we recognize Logan Rusconi, Team Lead at Outreach, as February’s Presales Circle of Excellence winner. Learn how Logan combines technical expertise with storytelling, mentors his team, and shares practical advice for Sales Engineers looking to level up in…
-
SE Spotlight: Celebrating Our First Winner Brandi Anderson
Presales professionals are the storytellers, problem-solvers, and trusted advisors behind every great demo. In this inaugural SE Spotlight, we celebrate Brandi Anderson, Senior Solutions Consultant at Eightfold.ai, as the first winner of Saleo’s Presales Circle of Excellence (January 2026). Learn what sets her apart, why relationship-building defines standout Sales Engineers, and how top presales leaders…
-
How Salesforce Scaled Demo Personalization with Saleo
Salesforce partnered with Saleo to overcome the challenge of delivering personalized, enterprise-ready demos in their live CRM platform. By injecting tailored data directly into the product, sales engineers cut prep time from hours to minutes, improved confidence, and showcased AI capabilities with precision—all while maintaining Salesforce’s core value of trust.
-
Mastering Demo Storytelling for Presales Teams
The best presales demos don’t showcase features, they tell stories. Learn from Saleo and Movable Ink experts how to craft compelling demo narratives that connect business pain to value, foster collaboration between sales and presales, and transform presentations into conversations that win deals.
-
How Skai Slashed Demo Prep Time and Freed Up Engineering Resources with Saleo
Skai, a leader in omnichannel marketing intelligence, transformed its demo process with Saleo. By reducing engineering time 75% and creating demo data 85% faster, Skai now delivers personalized, scalable, and impactful demos—supercharged by Saleo AI.
