Author: Laura Cotton

The best SaaS demos aren’t feature tours. Learn why presales leaders from Vanta, impact.com, and Great Demo recommend using the demo as a tool to validate value, tell a relevant story, and move the buyer conversation forward.

Phil Bunnell, Principal Solutions Advisor at SAP, is Saleo’s June SE Spotlight winner. He shares candid advice for sales engineers on letting go of imposter syndrome, building equal-footing partnerships with account executives, and handling curveballs in a live demo. His core message: confidence and “I don’t know” can coexist, as long as you follow up.

Meet Seamus Hutchens, our May SE Spotlight winner. As a Senior Sales Engineer at Salesloft, Seamus represents what great presales professionals do best: stay curious, keep learning, support their teams, and turn every new challenge into an opportunity to grow.

Andrea Belfer, Sales Engineer at Seismic, is Saleo’s April SE Spotlight winner, recognized for her customer-first mindset, collaborative leadership, and ability to build trust through thoughtful presales support. In this spotlight, Andrea shares advice for Sales Engineers on active listening, stronger AE partnerships, saying “I don’t know” with confidence, and using Saleo to create more…

Presales excellence is built through consistency, continuous improvement, and the ability to truly understand buyers. In this SE Spotlight, we recognize Luke Havens, Senior Solutions Consultant at Trintech, as March’s winner. Learn how top Sales Engineers improve their demo skills, tailor storytelling using customer language, and level up through small, consistent habits like call reviews…