Category: Pre-Sales

What defines a great presales professional today goes far beyond product expertise. In this article, presales leaders from Clari and impact.com share how curiosity, empathy, storytelling, and business acumen are redefining success for Sales Engineers. Learn the key skills modern presales teams need to deliver impactful demos, guide buyer conversations, and leverage AI to elevate…

Buyers no longer want scripted demos—they want to explore products on their own terms. Co-browsing with AI demo agents enables real-time, interactive product experiences where buyers can click, scroll, and ask questions while the agent adapts and guides the narrative. This article explains what true co-browsing means, why most demo agents fail to support it,…

Presales leadership is evolving as teams face higher buyer expectations, more complex deals, and leaner resources. In this recap, leaders from Clari and impact.com share five key takeaways on coaching, developing, and retaining high-performing presales teams. Learn why modern Sales Engineers must go beyond product expertise, how discovery and storytelling drive impact, and what leaders…

Agentic demos are transforming demo automation by shifting from static, scripted experiences to real-time, adaptive product interactions. Unlike traditional demos, agentic demos use AI to discover buyer needs, respond conversationally, and personalize the experience on the fly. This article explains how agentic demos impact presales, sales, and marketing teams—helping scale demo coverage, improve buyer engagement,…