Author: Justin McDonald
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How Saleo and Consensus Are Redefining the Demo Experience
Saleo and Consensus are redefining the demo experience by connecting buyer engagement signals with live demo personalization. Together, they create a more intelligent demo journey where early buyer behavior informs how sales and presales teams deliver live product demos.
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Consensus Acquires Saleo: the Impact on the Demo Automation Market
Demo automation is evolving from a collection of point solutions into a connected system for how buyers experience software. As seller-side demo tools and buyer-side evaluation platforms converge, the category is shifting toward unified demo intelligence across the full buyer journey.
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Mastering Soft Skills in Presales: How to Build Trust, Rapport, and Relevance in a Changing Sales Landscape
In an era where buyers do most of their research before ever speaking to sales, presales professionals are more important than ever. But technical skills alone don’t win deals, soft skills are the differentiator.
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Storytelling: The Secret Weapon for Tech Sales Success
Remember when you were a kid and could captivate a room with a simple story? That natural ability to engage, persuade, and connect through storytelling didn’t disappear – it just got buried under technical jargon and feature lists. Yet in the world of technology, where complex solutions need to resonate with diverse stakeholders, storytelling isn’t…
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5 Strategies to Overcome “Stump the Chump” Demo Scenarios: Turning Tough Questions into Trust
For those well-versed in software sales or demos, “Stump the Chump” is a familiar term. It describes a situation where buyers persistently question product features, use-cases, or unexplored areas of a demo, aiming to “stump” the sales engineer, solutions consultant, or account executive. It’s one of the most challenging situations that can arise during a…
