Pre-sales, Beware of the Demo Category Illusion

I have a love-hate relationship with copywriting, but few things are more personally gratifying than a well-crafted blog on a subject of which I am passionate.  This is that Blog. Pre-sales and demo experiences have been on my mind for 16 months – with roots that span 17 years back to 2005 when I began […]

Best Practices to Personalize Your Sales Demo Environment

Telling the perfect sales story starts with personalizing your sales demo environment. A great demo environment tells a story that the prospect can relate to. It brings them into your software product and helps to address the exact issues and areas of value that they’re interested in. Get this right and you will be able […]

Killer B2B Software Demo Strategies

Have you ever wondered who penned ‘seeing is believing?’ Well, whoever did deserves an award because they were clearly justifying the existence of sales demos in a few words.  The sales demo is a crucial part of your sales process. It’s when you show off how cool and beneficial your product is and convince customers […]

Top Sales Demo Tips for Selling B2B Software

If you’re selling B2B software, you must know how to demo your product effectively. The best sales demos lead buyers through a process that gives them confidence in your product and makes them want to buy it. It’s not enough to show your product; you need to help buyers understand how it works and what […]

Saleo Launches “Saleo Live™” Product to Transform Software Demo Environments.

Saleo Launches “Saleo Live™” Product to Transform Software Demo Environments. Saleo LiveTM helps software companies create incredible product demos using their existing live demo or production environment, but now with full control to create the perfect demo for any buyer experience. ATLANTA, August 16, 2022 – Today Saleo, the leading demo experience platform, announced the […]