Author: Katie Kanaday

  • What Makes Product-Led Sales Different To B2B Saas Sales?

    What Makes Product-Led Sales Different To B2B Saas Sales?

    There are many different ways you can approach selling software products. Two main ones are product-led sales and more traditional B2B SaaS sales. So what makes product-led sales different from traditional B2B SaaS sales? This mainly lies in the way sales reps approach customers, and how you’re able to draw prospects to your software solution.…

  • Sales Enablement Definitions You Need to Know

    Sales Enablement Definitions You Need to Know

    In the SaaS industry, there is always something new to learn. Technologies constantly evolve, and so does the jargon. However, keeping up with all the latest sales tactics is difficult without a helping hand.  Lucky for you, we’re here to help.  Today, learn more about sales enablement, the process of empowering sales and marketing teams.…

  • Best Sales Enablement Framework For SaaS

    Best Sales Enablement Framework For SaaS

    There’s a lot that goes into building a sales enablement framework for SaaS businesses. And when you do it, you must ensure your enablement framework is as comprehensive as possible. After all, proper sales enablement is key to driving more revenue.  In this guide, we’ll explore some of the most important steps and foundational elements…

  • Sales Enablement Metrics | Top 28 To Monitor

    Sales Enablement Metrics | Top 28 To Monitor

    The SaaS industry continues to grow alongside a host of SaaS sales strategies and metrics. One of the most popular and effective is sales enablement, which encourages the best performance from employees through training and sales enablement resources.  To ensure your sales enablement tactics are a success and not a waste of time, you need…

  • 7 Empowering Sales Enablement Benefits

    7 Empowering Sales Enablement Benefits

    The software industry is projected to reach close to $700 billion in 2024 and $858 billion by 2028. The market has a lot of room for growth and won’t be slowing down anytime soon.  Of course, this means software companies have to up their game to stay competitive.  One of the most effective ways to…