Author: Katie Kanaday

  • Uplifting Sales Enablement Communities to Join 

    Uplifting Sales Enablement Communities to Join 

    Are you looking to join sales enablement communities but don’t know where to start? We’ve got you covered. You probably already know how much of a treasure-trove sales enablement communities are for sales enablement professionals like yourself. These groups are the central location where sales enablement practitioners, vendors, and industry thought leaders converge. They’re the…

  • How to Conduct a Sales Enablement Assessment

    How to Conduct a Sales Enablement Assessment

    An effective sales enablement strategy is guaranteed to increase customer acquisitions and boost conversion rates. But, like any strategy, sales enablement isn’t static. It needs to grow with the industry and your business.  It’s for this reason that you need to conduct regular sales enablement assessments. Use your assessment to objectively examine your sales enablement…

  • Clari’s Success: Half the Demo Prep, 3x the Confidence with Saleo

    Clari’s Success: Half the Demo Prep, 3x the Confidence with Saleo

    Background Clari, a leader in revenue operations and forecasting solutions, faced the challenge of delivering impactful and efficient sales demos to showcase their powerful platform. Their product, which relies heavily on data, required a demo solution that could handle the intricacies of their offering while providing a seamless and engaging experience for potential customers. In…

  • What Does a SaaS Sales Executive Do?

    What Does a SaaS Sales Executive Do?

    SaaS sales differ from traditional, physical sales, and marketing aficionados in the SaaS industry have to utilize a very different playbook.  SaaS sales executives are one of those marketing spearheads. It’s a challenging but rewarding position that has a lot of influence on a company’s growth and revenue.  Whether you’re considering a career change or…

  • Boost Business ‒ SaaS Sales and Marketing Tips

    Boost Business ‒ SaaS Sales and Marketing Tips

    Looking for new ways to boost business through sales and marketing? We’ve got some of the most important SaaS sales and marketing tips you should keep in mind. SaaS sales landscapes are incredibly competitive, and always changing. This means you need to stay on top of the industry and constantly refine your sales process if…