Category: Sales Demo Experience

The SaaS industry is filled with marketing and sales jargon, the definitions and goals of which often get confused. Case in point: sales enablement and marketing.  While the sales enablement vs marketing debate carries on, it’s important to learn the difference between these critical processes. Because, while there is certainly overlap in their approaches, sales…

Sales enablement battle cards are some of the most powerful tools in any sales rep’s arsenal. When properly created, they provide the key information reps need to convince prospects of their products and close more deals. If there’s one thing that your sales enablement team should be focused on, it’s creating battle cards.  Let’s explore…

The software as a service (SaaS) industry has a lot of jargon and the definitions are often confused or misunderstood. Case in point: sales readiness vs sales enablement.  Sales readiness and sales enablement are often used interchangeably or in opposition, even though the two processes are separate but work well together.  But what exactly are…

Are you looking to join sales enablement communities but don’t know where to start? We’ve got you covered. You probably already know how much of a treasure-trove sales enablement communities are for sales enablement professionals like yourself. These groups are the central location where sales enablement practitioners, vendors, and industry thought leaders converge. They’re the…

An effective sales enablement strategy is guaranteed to increase customer acquisitions and boost conversion rates. But, like any strategy, sales enablement isn’t static. It needs to grow with the industry and your business.  It’s for this reason that you need to conduct regular sales enablement assessments. Use your assessment to objectively examine your sales enablement…