Building a scalable demo program isn’t just about having the right tool. In this interactive session, Saleo‘s Ryan Splain, Principal of Demo Strategy, and Christina Sims, VP of Customer Experience, walk presales and revenue teams through a practical framework for diagnosing and maturing their demo motion. The session introduces a Demo Maturity Model spanning four stages, from fragmented “every rep for themselves” execution to a strategic, fully governed program, and breaks down the five pillars that define a high-performing demo program: demo systems, demo experiences, enablement, governance, and analytics.

Whether you’re a solo SE trying to create consistency, a demo engineer managing environment sprawl, or a presales leader looking to scale without things breaking, this discussion delivers actionable best practices you can apply immediately. Key topics include building a golden demo, avoiding common personalization mistakes, the risks of demoing from production, and how to approach demo analytics at every maturity stage. Teams building or evolving a B2B demo strategy will leave with a clear benchmark of where they stand today and a concrete roadmap for what to prioritize next.