Our Purpose

We firmly believe that all software, no matter the maturity, deserves to be presented in its best light. We also believe that software sales and revenue teams deserve a powerful and consistent demo experience, without the challenges of bad data, hours of repetitive preparation, and irrelevant demo environments.

Solving a problem we have struggled with for 16 years:

With over 30 years of combined SaaS experience and a collective 9 software companies, our founders have struggled with this very problem at every company. Bad demo data, poor demo experience, lack of personalization, and hours of manual effort to prepare the best demo. We believe sales can do better and products deserve better. We intend to help.


Justin McDonald

Justin McDonald

Co-Founder & CEO

Justin brings more than 17 years of SaaS experience in both start-up and high growth stage organizations. Before co-founding Saleo, Justin was the CEO of RambleChat, the SVP, GM of Conversational Marketing and the GM of Channel Applications at Terminus.

Daniel Hellerman

Daniel Hellerman

Co-Founder & CPO

Dan has more than 11 years of experience leading product and marketing teams. Before co-founding Saleo, Dan was the VP Media Strategy & Architecture and led the advertising product at Terminus, Head of Marketing at Cloudreach, and led Digital Marketing at SevOne.

Alexey Svetliakov

Alexey Svetliakov

Co-Founder & Lead Engineer

Alexey has more than 14 years experience as a full-stack engineer and software architect. He has led the software development lifecycle at companies such as Terminus, RambleChat, & Teledini. 


Jason Deegan

Jason Deegan

Head of Software Development & Customer Success

Jason has more than 18 years of SaaS experience leading startup and high growth software development teams. Before joining Saleo, Jason was the VP of Engineering at @ Terminus and the Co-Founder of RambleChat.

We’re Backed by the Category Leaders in Sales & Marketing:


Tech Square Ventures

Lead Investor


Jon Hallett

Investor, Executive Chairman, BetterCloud


Kyle Porter

Co-Founder & CEO, Salesloft


Tim Kopp

CEO, Terminus


Rob Forman

Co-Founder, President & Chief Strategy Officer at Salesloft


Bryan Wade

Chief Product Officer, Terminus

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John Hanger

Investor, Former CEO of Car360 & ContactatOnce!

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Eric Spett

Co-Founder, Terminus

Incredible Demos Close More Deals. Are You Ready?

Saleo Raises $1.5M to Help Software Companies Win More Deals