Movable Ink, a leader in AI-powered personalization, helps enterprise brands deliver tailored, data-driven marketing experiences. But when it came to showing the platform in action, the Movable Ink team wanted to take their demo production to the next level.
Providing tailored and customized demos can be a major challenge for any SaaS company. For a company serving hundreds of enterprise clients globally – and an increased demand for more of their AI product – Movable Ink needed a better solution to deliver personalized, scalable demos that truly showcased the power of their platform.
The Challenge: When Building a Scalable Demo Environment Puts Strain On your Engineering Resources
For years, Movable Ink has built highly customized, personalized demos for their Studio product. While effective, the manual approach was time-intensive. Additionally, creating a scalable demo environment for Da Vinci + Studio Analytics required a significant engineering effort. This is where Saleo unlocked new efficiencies—enabling their team to build dynamic, data-driven demos without the heavy lift.
Customizing demos often meant modifying data manually or using temporary fixes. These hurdles left the team struggling to fully reflect their platform’s capabilities and plan for future product launches.
Bryan Wade, Chief Product Officer, also recognized the inefficiencies of their previous demo process:
Often, the demo wasn’t fully set up to reflect the customer’s industry or vertical, so we’d move between accounts and tabs mid-demo. The time and effort to personalize them was sometimes too high, so our teams used workarounds.
Bryan Wade
Chief Product Officer, Movable Ink
Their solutions consulting team encountered several hurdles:
- Limited Data and Visualization: Demos relied on generic data sets and the team knew there was more potential to demonstrate customized enterprise-scale capabilities.
- Rapid Product Updates: Frequent updates kept the platform cutting-edge for customers but made it challenging to keep demos aligned with the latest features.
- Time-Intensive Demo Prep: Customizing demos for different regions, industries, or personas took up to 2 hours per demo, limiting scalability.
When Movable Ink explored building an internal demo solution to address these problems, the cost proved prohibitive.
Just to maintain the demo environment and data internally would have cost us six figures.
Bryan Wade
Chief Product Officer, Movable Ink
This combination of manual inefficiencies, scalability challenges, and cost constraints underscored the need for an external partner to provide a flexible, efficient demo platform.
The Game-Changer: Bringing Enterprise-Scale Demos to Life
Movable Ink’s demo process underwent a complete transformation when they partnered with Saleo.
For Bryan, the impact was clear. Saleo delivered the flexibility and scalability the team required, enabling them to create demos that reflected the true power of their platform.
We needed a solution that would allow us to build demos for any use case, vertical, or industry without anything appearing fake. With Saleo, we can build demos directly using our live product, customizing data ourselves to show prospects exactly how our products will perform in their environment. For users who spend their days in our software, it’s crucial they see what they’ll actually work with. And for economic buyers especially, live demos bring the vision to life—slides can only go so far, but seeing the real thing is far more compelling.
Bryan Wade
Chief Product Officer, Movable Ink
Saleo replaced fragile manual workarounds with powerful new capabilities:
- Inject Realistic, Editable Data: Replace generic placeholders with millions of customized data points, all editable to match a prospect’s needs.
- Leverage Reusable Demos: Create flexible demos that can be easily tailored to different industries, brands, and use cases while ensuring consistency.
- Live Demos with Real Data: Showcase meaningful, relatable data in the live product, telling a story that resonates deeply with prospects.
Saleo strikes the perfect balance between saving time and delivering a first-class, fully customized demo experience. Even with just 30 minutes notice, I can create a polished, tailored demo that supports the prospect’s needs. Saleo plays a massive role in ensuring we’re able to deliver a pristine experience every time.
Matthew Preven
Principal Solutions Consultant, Movable Ink
Measurable Results
The impact of Saleo was both immediate and measurable:
- Time Savings That Matter: Demo preparation time was cut in half, enabling sales engineers to focus on strategic storytelling rather than technical setups.
- Enterprise-Ready Presentations: Teams could now demonstrate enterprise-scale scenarios live, building instant credibility with prospects.
- Personalization at Scale: Tailored demos for brands and use cases could be created in minutes, ensuring consistent messaging across the global team.
The ability to organize and duplicate previous demos allows us to place brands within sales regions, customize content, and deliver demos quickly without starting from scratch. It allows us to create highly customized demos at scale.
Kevin King
Director Solution Consulting, Movable Ink
Transforming More Than Demos: Saleo’s Organizational Impact at Movable Ink
For Movable Ink, Saleo’s influence extended far beyond the demo process. It redefined how the company approached selling, empowered executives with better tools for keynotes, and transformed internal training and enablement.
- Optimizing Demos: Solutions consultants moved from managing fragile, manual setups to delivering compelling, personalized demos with ease. Saleo also improved scalability by enabling consultants to reuse and adapt demos seamlessly.
“With Saleo, once we build a demo, it’s saved in the extension and instantly accessible to all solution consultants, allowing them to deliver the same demo or duplicate and further customize it as needed. The value to be able to build a demo once and use it across the team is huge,” Kevin explained.
- Changed Approach to Selling: Saleo enabled the team to craft highly customized demos for every persona and audience.
“Saleo allows us to pivot and tell the story based on the persona, their industry, use case, and align it to their brand. We are selling to marketers so it’s very important that when we sell, we are on-brand and showing them exactly what they would see as if they were using our product,”Kevin King explained.
- Empowering Executive Keynotes: Executives like Bryan Wade now rely on Saleo for high-profile presentations.
“For my annual product keynotes, Saleo saved us weeks of work. Previously, we’d pull engineers off their sprints to build demos used only a couple of times a year. Now, my team stays focused on customer development while Saleo enables us to create and deliver polished, custom demos with data we can edit at any time,” Bryan said.
- Streamlining Training and Alignment: Saleo revolutionized internal enablement, helping new hires ramp up faster by having demos that emulated real-world experiences.
“When ramping up new solution consultants, Saleo is invaluable. It allows them to emulate real customer experiences and get up to speed quickly. The internal benefits of using Saleo for training are just as impactful as its external applications,” Matthew said.
- Unmatched Support and Partnership: Beyond its technology, Saleo proved to be a true partner in Movable Ink’s success.
“The level of support and responsiveness from Saleo has been incredible. With a dedicated process for reporting issues, tracking updates, and managing projects, everything stays organized and efficient. It’s clear that Saleo is deeply invested in our success, not just through their technology but in the way they engage and collaborate with us,” Matthew said.
The Bottom Line: Demo Excellence Drives Business Results
By partnering with Saleo, Movable Ink turned their demo process into a competitive advantage. They moved from generic, limited demonstrations to delivering compelling, customized experiences that showcased their platform’s full potential.
Discover how Saleo can help you showcase your platform’s full potential—schedule a demo today!
