Introduction
Seismic isn’t just another tech company – they’re the go-to platform for sales teams looking to up their game. Their secret sauce? Equipping customer-facing teams with the content, skills, and insights they need to really connect with buyers and drive growth.
Now, Seismic’s Global Presales Services team knew they had a killer platform. But here’s the thing: showcasing it properly meant having the right data for their demos. And that’s where they hit a snag. Creating that perfect demo data was turning into a real headache.
But don’t worry, this story has a happy ending.
Let’s walk through how Seismic tackled this challenge. With a little help from Saleo’s innovative approach to data injection, Seismic found a way to create detailed, data-rich demos in a fraction of the time.
Curious about how they pulled it off? Stick with us as we unpack this success story.
The Challenge
Ever tried showcasing a brilliant product without the right tools? That’s the challenge Seismic’s Global Presales Services team faced.
Their platform was impressive, but demonstrating it? That’s where things got complicated.
The issue? Creating realistic demo data.
Generating data that truly showed off their product’s capabilities was way harder than it needed to be.
Think of it like trying to perform a symphony without sheet music. The talent’s there, but without the right notes, the audience just isn’t getting the full experience.
When sharing compelling Seismic stories with our clients, the data embedded in our demos is crucial. Given Seismic’s nature, producing this data is challenging.
Ron Whitson
VP of Global Presales Services, Seismic
This data roadblock wasn’t just a minor hiccup – it was keeping them from showing off their platform’s true magic to potential buyers.
It would take a lot of time for my team to build assets. One specific example was when we had to build a very targeted dashboard for a big manufacturing firm. It took days for us to build that good data.
Warren Villanueva
Director of Global Presales Services, Seismic
What Seismic needed was a secret weapon – a way to whip up tailor-made, knock-your-socks-off demos without breaking a sweat. They were on the hunt for a tool that could turn their demo creation from a marathon into a sprint, all while cranking up the “Wow” factor.
The Search for a Solution
Seismic tried a few demo automation tools, but it was like trying to fit a square peg in a round hole. Nothing quite clicked – the data manipulation was clunky, and integrating with their live product? Forget about it.
Just when they were about to throw in the towel, they found Saleo.
Implementation and Impact
Seismic selected Saleo for its powerful data manipulation capabilities and ease of implementation.
60%
decrease in demo prep time
300%
increase in team efficiency
The Saleo tool was the only one that didn’t require any engineering lift on the part of Seismic. Matter of fact, it was just a browser plug-in that the Sales Engineers needed to run.
Ron Whitson
VP of Global Presales Services, Seismic
Talk about a plot twist.
Ron, one of the key players, knew they needed to dive in headfirst. He emphasized the importance of getting the team together in person for a week-long offsite, hosted by Saleo, to learn the platform and start building out the necessary components.
The team left energized, fired up, and you can’t put a price tag on those connections that we made.
Ron Whitson
VP of Global Presales Services, Seismic
The platform’s ability to manipulate data and customize demo environments allowed the presales services team to build highly relevant demos, data sets, and use cases in a fraction of the time previously required.
One of the powerful capabilities of Saleo that we love is the ability to change data in our dashboards quickly. We achieved time savings equivalent to three full-time employees for my team. With the power of Saleo, we have enabled our field Sales Engineers to tell targeted, relevant stories.
Warren Villanueva
Director of Global Presales Services, Seismic
Additionally, Saleo enabled Seismic to reduce their number of demo tenants, resulting in cost savings and streamlined operations.
Looking ahead, Ron envisions a future where Saleo powers a significant portion of Seismic’s demo environments.
As we go forward into the future, I anticipate having Saleo demos to fuel some of our large enterprise opportunities, and global opportunities.
Ron Whitson
VP of Global Presales Services, Seismic
The Power of Partnership
Beyond the technological capabilities of Saleo, what truly set the partnership apart was the people behind the platform. Warren emphasized the importance of the human element when evaluating software vendors.
One of the main selling points to Seismic leadership on investing in Saleo was the idea of reducing the overall number of demo tenants. Demo tenants actually present a cost to the organization, and as companies think about customer acquisition costs, it’s always something important to consider.
Ron Whitson
VP of Global Presales Services, Seismic
Sometimes we overlook the human aspect of why we work with specific vendors and partners. Saleo has been the best vendor that I’ve worked with in my entire career, over 20 years in the software business. It’s the people, the support, the team that really sets them apart.
Warren Villanueva
Director of Global Presales Services, Seismic
Ron echoed this sentiment.
I feel like they are a very trusted partner for us, and I can go directly to them with any question or concern that I have.
Ron Whitson
VP of Global Presales Services, Seismic
💡 Action Tip: Prioritize finding the right partner to overcome critical business challenges.
Conclusion
Seismic’s journey with Saleo exemplifies the transformative power of a strong partnership and tailored solution in addressing the challenges of creating impactful demos. By leveraging Saleo’s platform, Seismic has been able to:
- Significantly reduce demo preparation time
- Deliver highly targeted and relevant demos
- Decrease infrastructure costs by reducing the number of demo tenants
- Scale demo deliveries across different verticals and go-to-market organizations
As Warren succinctly put it,
With Saleo, we can work smarter, not harder.
Warren Villanueva
Director of Global Presales Services, Seismic
Saleo’s combination of real-time data injection technology and exceptional support has empowered Seismic to showcase their platform’s capabilities, ultimately contributing to increased win rates and shorter sales cycles.
