Author: Justin McDonald
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Mastering Soft Skills in Presales: How to Build Trust, Rapport, and Relevance in a Changing Sales Landscape
In an era where buyers do most of their research before ever speaking to sales, presales professionals are more important than ever. But technical skills alone don’t win deals, soft skills are the differentiator.
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Storytelling: The Secret Weapon for Tech Sales Success
Remember when you were a kid and could captivate a room with a simple story? That natural ability to engage, persuade, and connect through storytelling didn’t disappear – it just got buried under technical jargon and feature lists. Yet in the world of technology, where complex solutions need to resonate with diverse stakeholders, storytelling isn’t…
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5 Strategies to Overcome “Stump the Chump” Demo Scenarios: Turning Tough Questions into Trust
For those well-versed in software sales or demos, “Stump the Chump” is a familiar term. It describes a situation where buyers persistently question product features, use-cases, or unexplored areas of a demo, aiming to “stump” the sales engineer, solutions consultant, or account executive. It’s one of the most challenging situations that can arise during a…
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The Top Sales Enablement KPIs Your Business Needs
Establishing the right sales enablement KPIs is essential for keeping your sales team on track. Without solid KPIs in place, you’ll have a hard time improving sales processes, enhancing efficiency, and finding smarter ways to generate more revenue. These KPIs should be continually monitored to help sales teams consistently boost their performance. Let’s break down…
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Saleo Announces $13M Series A
I am excited to share that we have closed our $13M Series A round, led by Emergence Capital with participation from Tech Square Ventures. This is an invigorating time for the company and further validates our approach in creating the first and only live demo experience platform. A heartfelt thank you to our existing investors,…
