Pre-sales, Beware of the Demo Category Illusion

I have a love-hate relationship with copywriting, but few things are more personally gratifying than a well-crafted blog on a subject of which I am passionate.  This is that Blog. Pre-sales and demo experiences have been on my mind for 16 months – with roots that span 17 years back to 2005 when I began…

Saleo Raises $1.5M to Help Software Companies Win More Deals

Funding from who’s who of sales and marketing tech entrepreneurs and investors will accelerate launch and growth of category-defining product in the demo experience space. ATLANTA, GA, UNITED STATES, May 5, 2022 Saleo, a software product that helps SaaS companies create incredible, live demo environments, today announced it has raised $1.5 million led by early-stage…