Author: Laura Cotton
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Sales Enablement Vs. Marketing | Why You Need Both
The SaaS industry is filled with marketing and sales jargon, the definitions and goals of which often get confused. Case in point: sales enablement and marketing. While the sales enablement vs marketing debate carries on, it’s important to learn the difference between these critical processes. Because, while there is certainly overlap in their approaches, sales…
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Sales And Marketing Strategy For SaaS (Top Tips)
Sales and marketing is essential for any business hoping to increase their revenue. However, sales and marketing for SaaS look different from what most companies are used to. It requires its own set of strategies that follow the SaaS sales cycle and SaaS sales pipeline. Fortunately, you don’t have to go into SaaS sales and…
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SaaS Sales Conversion Rates | How To Boost Sales
Understanding and measuring SaaS sales conversion rates is essential if you want to optimize your sales process. This is one of the most important sales metrics, and improving it can play a major role in helping any software business generate more revenue. SaaS sales conversion rates are also a big topic, and there’s a lot…
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What is the Best SaaS Sales Model?
So, you’ve got a great product and have a market to tap into. You need to determine the best SaaS sales model to use! Pricing a SaaS solution can be tricky because the product you offer isn’t tangible. This also means there are many different SaaS sales models available, giving you opportunities to try different…
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SaaS Cost Of Sales | All You Need To Know
To maximize profits and stay competitive, it’s essential to consider your cost of sales–the SaaS sector requires accounting just like any consumer sector. Unfortunately, traditional cost of goods sold (COGS) formulas don’t substitute as cleanly into SaaS sales calculations as they do with the physical marketplace. So, let’s focus on SaaS cost of sales. More…
