6 Ways to Use Personalization in Sales for Greater Success

Sales personalization technology is one of the most powerful tools that you can have in your arsenal when it comes to increasing sales. When you personalize your sales strategy, you are able to create a more customized experience for potential customers, which can lead to more conversions. In this blog post, we will discuss six different ways that you can use personalization in your sales process to achieve greater success, as well as link to some great content around each for you to enjoy!

1. Email Personalization

Sending personalized emails is a great way to start personalizing your sales process. When you send an email that is customized for the individual recipient, it shows that you took the time to understand their needs and interests. This can make them more likely to respond to your offer and convert into a customer. Referencing recent company news, job changes, promotions & more can help you get your foot in the door, and show that you’ve done your research.

Check out this webinar by Litmus: The Secrets to Really Good Email Personalization

2. Website Personalization

Another great way to use personalization in sales is to personalize your website. You can do this by creating different landing pages for specific companies or industries, or by tailoring the content on your website to match the interests of your target audience. This will help to ensure that potential customers have a positive experience when visiting your site and are more likely to convert. Ensuring your site has content specific for each industry, vertical, and use case your sales teams come up against will also increase overall time-on-site and can even help decrease requests for lengthy trials or POCs.

Check out Directive’s video: How we increased website conversion rate by 191% with Personalization

3. Personalized Gifts

Another great way to use personalization in sales is to send personalized gifts. There are many gift-sending tools available that allow you to customize your gift for the recipient. This can be a great way to show your appreciation for potential customers and make them more likely to do business with you. One of my best memories of sending personalized gifts, was being on a sales demo where a prospect kept apologizing for her dog barking. She had just gotten the puppy and he was still just a baby. After the call, the sales rep I did the call with opened up Sendoso, and used it to send a bag of dog treats and a few other toys directly to the prospect. She was thrilled, and she learned from that interaction we as a company understood her pain points not just in the business, but outside of it too, and we’d work hard to help her with them.

Sendoso CMO Daniel Frohnen Shares How to Run Personalized B2B Campaigns That Stand Out at Scale

4. Sales Demo Personalization

Another great way to use personalization in sales is to use sales demo personalization software like Saleo. Saleo allows you to personalize your software’s live demo environment at scale, by giving you complete control over every graph, metric, table, text, image & icon, enabling you to create great software demos, that connect directly to your customer’s pain points. By creating a sales experience that directly resonates with your prospects individual needs, Saleo shortens the sales cycle, and increases win rates.

5. Personalized Videos

Another great way to use personalization in sales is to send a personalized video follow up to any questions that potential customers have. This will help you to build a stronger relationship with them and show that you are interested in helping them to make the best possible decision.

6. Content Personalization

It’s not enough just to send a copy of your latest whitepaper or case study. Consider things like the prospects industry, pain point, or use cases. Consider making a copy or pulling out specific data from your latest content pieces that highlights specifically how that content could help your prospect. If you have the resources, swapping imagery, examples, screenshots and more in your content will help it connect better to your audience.