A Sales Guide to Showcasing AI Product Features
AI can behave inconsistently, especially when relying on live data inputs.
Demoing AI demands high computing power, API fees, specialized setups, ongoing maintenance, and large datasets, driving up storage and transfer costs.
Asking prospects to imagine features or capabilities that can’t be demonstrated due to demo limitations.
Prospects may struggle to grasp the full capabilities of your solution and might assume your product lacks essential features.
Using stitched-together screenshots or screen recordings to showcase feature functionality.
A static, point-in-time view can disrupt your demo flow, especially when switching apps, and requires frequent updates to match product changes.
Demonstrating features using a production environment or customer instance when the demo environment lacks necessary data.
A static, point-in-time view can disrupt your demo flow, especially when switching apps, and requires frequent updates to match product changes.
Manually anonymizing data for use in demos
This approach is time-consuming and limits efficiency, reducing the number of tailored demos you can produce.
With the right demo solution, showcasing AI capabilities becomes more seamless and impactful. Purpose-built demo tools provide greater control, ensuring that product demonstrations are engaging, reliable, and aligned with buyer expectations. But not all solutions are created equal.
Using a sequence of tailored screenshots or pre-recorded interactions to simulate a guided product experience.
While they can help prospects visualize workflows without live demos, they share many of the same limitations as static screenshots and recordings.
A demo solution that edits the HTML layer changes the appearance but not the underlying data or functionality, leaving AI features beyond your control.
Overlay modifies appearance, not underlying data, limiting control over AI features. While reliable AI may avoid issues, unpredictable behavior can become a problem.
Injects real-time data into your live product for a customizable demo, showcasing it fully with complete control over the data story.
Some vendors offer self-service control over the data, but others limit it, making it harder to manage behavior, handle unpredictability, and customize outputs for your AI features. Relying on vendors for data changes can also increase cost and add delays to demo creation.
There are multiple ways to demonstrate AI features during a demo, but controlling the data that powers them provides greater flexibility and helps you avoid common challenges. Since AI depends on real-time data processing and is inherently dynamic, maintaining predictability during demos can be difficult without proper control.
Saleo gives you complete control over demo data without relying on vendor support, ensuring your product shines in every presentation. Whether you need to control AI outputs, showcase real-time AI, or blend both approaches, Saleo offers flexibility by offering multiple options let you tailor demos to your audience’s needs and technical constraints, delivering impactful, reliable presentations that highlight your product’s unique value.
AISaleo allows you to pre-seed AI responses, ensuring controlled and predictable behavior during demos.
Ideal when live AI is unreliable or when controlling costs is a priority. It lowers costs from live AI queries and ensures consistent performance by using pre-scripted AI responses, providing reliable outcomes even when live AI falters.
AISaleo allows the AI to run natively within your product.
This approach suits advanced demos where AI performs reliably without extra control, highlighting real-time adaptability for tech-savvy audiences by mimicking live production behavior.
AIThis is a hybrid approach, where live and simulated AI features coexist, giving you the best of both worlds—showcasing your AI authentically when it works correctly and retaining control over specific features when needed.
This method works best for demos combining AI features like machine learning, chatbots, and analytics, allowing reliable AI to run live while simulating others for a seamless prospect experience.
Before diving into the technical aspects, clearly articulate why the AI feature matters to your prospect. Explain how it solves specific pain points or adds value to their business processes.
Frame your demo around realistic use cases that resonate with your audience. This helps prospects visualize how the AI feature would work in their own environment.
If possible, demonstrate how the AI learns and improves over time. This can be a powerful way to illustrate the long-term value of the feature.
Emphasize how the AI feature complements human expertise rather than replacing it. Show how it empowers users to make better decisions or work more efficiently.
Be ready to demonstrate how the AI performs with different types and qualities of data. This shows the feature’s robustness and adaptability.
Avoid jargon and overly technical explanations. Focus on outcomes and benefits, using analogies or simplified explanations when necessary.
Whenever possible, make the demo interactive. Allow prospects to input their own data or scenarios to see the AI in action.
Be ready to demonstrate how the AI performs with different types and qualities of data. This shows the feature’s robustness and adaptability.
Compare the AI feature’s performance to traditional methods, highlighting improvements in speed, accuracy, or scalability.
Use data visualizations or before-and-after comparisons to illustrate the AI’s impact. This can be particularly effective for features involving predictive analytics or pattern recognition.
As AI continues to revolutionize SaaS products, the ability to effectively demonstrate AI features has become a critical differentiator in the sales process. Whether using simulated, assisted, or fully authentic AI in demos, sales teams must navigate the complexities and unpredictability of AI-driven features to deliver a compelling experience.
With Saleo, you gain complete control over your demo data – without vendor dependencies to edit – allowing you to tailor your demo data to fit your audience’s needs. When you have a variety of options to effectively demo your AI features, you can mitigate risks, showcase your product’s unique capabilities, and deliver incredible demos that truly resonate. With the right tools and preparation, you can turn your AI challenges into opportunities to showcase your product’s real value, ensuring that prospects not only understand your AI but experience its full potential in action.
