How to Create a Truly Great SaaS Demo

Giving a great SaaS demo is critical to winning new business. In this blog post, we will discuss how to create a SaaS demo that will WOW your audience! We’ll talk about the importance of personalizing your SaaS demos, rehearsing your presentation, and involving customer success teams in pre-sales. We’ll also discuss the importance of including product engineers in complex demos, and how to ensure a good ROI from your SaaS demo. Finally, we’ll give you some tips on how to keep audiences engaged and leave them wanting more!

Check out this great video by TK Kader on Product Demos That Sell!

Personalize Your SaaS Demos

Creating a great SaaS demo is all about putting your best foot forward and making a good impression on potential customers. Personalizing your demos is essential, as it will show that you understand their business and needs.

It’s also important to customize your demos for different audiences. For example, if you’re demoing a SaaS product to a C-level executive, you’ll need to focus on the business value the product provides. Conversely, if you’re demoing to a technical team, you’ll need to focus on the product’s technical features.

Rehearse Your SaaS Demo

Rehearsing your presentation ahead of time will help ensure that you are confident and well-prepared.

Practicing your SaaS demo ahead of time will help you feel more confident and prepared. It’s important to be familiar with the product’s features and how they apply to the customer’s business. You should also have a good understanding of the customer’s needs and how your product can address them. rehearsing your presentation will help ensure that you can effectively communicate this information to the customer.

Most People Think ‘Selling’ Is the Same as ‘Talking.’ But the Most Effective Salespeople Know That Listening Is the Most Important Part of Their Job.

Roy Bartell

Involve Customer Success & Support Teams

Involving customer success teams in pre-sales will help you better understand the customer’s needs and how your product can address them. Customer success teams can help you understand the customer’s needs and how your product can address them, based on their experience with similar customers. They can also provide valuable feedback on the demo itself, and help ensure that the customer is getting the most out of the presentation.

Include Product Engineers in Complex Demos

Including product engineers in complex SaaS product demos can help close deals by showing customers the full potential of your product. Product engineers can provide valuable technical insights that can help win over skeptical customers. They can also answer customer questions and provide additional context on how the product works. Including product engineers in your SaaS demos can be a powerful tool for closing deals.

Keep Your Demo Audience Engaged

Audiences can quickly lose interest if your SaaS demo is not interesting and engaging. It’s important to keep your audience engaged by using visual aids, keeping your presentation concise, and avoiding confusing jargon. You should also be prepared to answer questions from the audience, and be ready to adapt your presentation on the fly.

Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.

Mary Kay Ash

End Your SaaS Demo With a Strong Call-To-Action

Ending with a strong call to action will ensure that potential customers are eager to learn more about your product. You should highlight the key benefits of your product, and how the customer can get started using it.

By following these tips, you can be confident that you’re giving a SaaS demo that will help you close new business deals! Thanks for reading!


Brian Cody

VP of Sales Engineering, Clari

Michael Stanczak

VP of Enterprise Sales, illumin

Ryan Splain

Principal Demo Solutions Engineer, Salesloft