The SaaS market continues to grow and is projected to continue its ascent. Global market research estimates SaaS to grow to a staggering $257 billion by 2030. There is a lot of space to grow, even if you are only joining the industry now.
However, to make the cut, you need to make sales. Interactive sales demos are the best way to do this in the SaaS market. Engaging and effective, interactive sales demos are the future of SaaS sales.
What are Interactive Sales Demos?
Interactive sales demos are engaging software tours. Like game tutorials, users experience the software firsthand. They get to test drive all the features and get a feel for the software’s capabilities. Unlike a free trial, the demo is guided and interactive. This allows prospects to see the full potential of the software.
Why are Interactive Sales Demos Beneficial?
Interactive sales demos continue to gain traction in the SaaS industry. But why are companies so keen on them?
Showcase Full Software Potential
One of the biggest struggles with software sales is showcasing product potential. Specifically, how can a lead, who has very limited knowledge of your product, grasp its true potential?
While they could use a free trial, many people don’t want to commit to a product they don’t know. A free trial also isn’t enough time for a new user to fully grasp a software’s potential.
Interactive product demos offer a powerful solution. They allow prospects to experience software to its full potential without struggling through a deadline or steep learning curve.
Engage the Audience
Traditional product demos with screenshots and confusing product videos are boring. Interactive product demos, however, engage the user and get them interested in what the software can do.
For example, interactive demo software like Saleo allows you to personalize your sales demo. You can make the demo as fun and user-centric as you want. And, as we know, an engaged lead is much more likely to commit to a purchase.
What happens when you showcase the full potential of your software in a fun and engaging way? People click the “Buy” button! Interactive sales demos are a powerful sales incentive and are guaranteed to increase sales.
How to Create the Best Interactive Sales Demos
Consider these steps when creating your interactive sales demo.
- Determine the Demo Goals
The first part of any good plan is to determine your goals. The same rule applies to product demos. Before crafting your demo, consider what you want it to look like and the goals you want to achieve.
Do you want to offer product demos to anyone on your website? Do they need to sign up? Do you want to offer the product demo as a reward for a free trial sign-up? Will you make use of a freemium plan to showcase the demo and encourage a full purchase?
Similarly, will there be purchase reminders during the demo? Where should the demo utilize CTA’s to draw in leads?
Work with your dev team, demo software provider, and marketing team to strategically determine the demo product goals.
- Create a Customer Profile
Next, create a customer profile. The customer profile will help you understand who you are selling to and why prospects would want your software.
A few key questions to consider:
- Which industry are you selling in?
- What pain points does your software fix?
- Are you selling to individuals, companies, or both?
- Which software features are used the most by existing clients?
- What does your ideal customer demographic look like?
Use historic customer and sales data as well as software analytics to create an in-depth customer profile.
- Create Specific Demos For Specific Profiles
Software demographics are varied and there is a lot of nuance that can be left out when creating customer profiles. If your software has a very narrow customer base, then one customer profile is enough.
However, if you have different groups you’re selling to with different software expectations, you’ll need to segment customer profiles.