Increase SaaS Sales With These 13 Tips

Increase SaaS Sales

The SaaS sales environment is dynamic and always changing. This means there are many different sales tactics you can try, and many different ways to increase SaaS sales. 

SaaS sales teams must be constantly trying new things and staying up to date with the competition. Otherwise, they will soon fall behind in this fast-paced industry. 

To help you generate more revenue and stay competitive, let’s explore some of the best tips to increase SaaS sales.

Increase SaaS Sales | Tips

There’s a lot you can do to increase SaaS sales. 

While each SaaS company, sales strategy, and product is unique, there are a few universal tips that any SaaS sales team can follow. 

Keep the following tips and tactics in mind if you want to increase SaaS sales.

Understand Your Audience

Possibly the most important thing for any salesperson wanting to increase SaaS sales is to know their audience. The deeper you understand your potential customers, the easier it will be to connect with them and sell to them.

Knowing your audience extends beyond basic demographics. Dive deep into their psychographics, pain points, motivations, and challenges. 

Conduct thorough market research, analyze customer behavior, and gather feedback regularly. 

Develop detailed buyer personas to gain a nuanced understanding of your target customers’ needs, preferences, and behaviors. Continuously refine these personas as your product evolves and your market changes.

By doing all of these things, you’ll have a solid understanding of what drives your customers to make a purchase. You’ll also be better prepared for any potential barriers they have preventing them from making a purchase. This is essential information for preparing an effective SaaS sales strategy. 

When researching your audience, you’ll also want to set up different target customer segments and create detailed buyer personas for each one. After all, each buyer is unique, and you’ll need to create a sales strategy that’s tailored to each one.

Host Interactive Demos

Your product demo is your most important part of the sales cycle. 

This is your chance to show customers the true value of your product, address their [pain points and objections, and convince them to make a purchase decision. No other marketing messages are as effective as convincing a customer to buy than a live demo. 

To make the most of your demo environment, you’ll want to personalize the demo as much as possible. This involves showing the customer how your software product works with their specific use case and industry. 

You’ll also want to include personalized data, graphs, and information in the demo that relates directly to your customer. The more you can show them exactly how your solution can benefit them, the more likely they will be to make a purchase. 

So, even though you might have a rock-solid sales demo script or recording, make sure that you take the time to personalize each demo for each prospect. This will make it a lot easier to sell to them, and it will make taking the time to host each demo a lot more worthwhile.

Offer a Free Trial or Freemium Version

You might have a great SaaS product, but you’re not going to increase SaaS sales if you don’t have an appealing way to get users signed up. One of the best ways to do this is by offering some kind of free trial.

This could include a limited-time free trial of your software or a freemium version of your product with limited features. Either way, doing this is an excellent way to get people signing up and trying your solution first-hand. 

This does two things. First, it gets people hooked on your software and lets them see the true value of it. Second, offering a free trial is a great way to generate leads.

The key to a successful trial or freemium offer lies in the user experience. Ensure the trial period or free version provides a comprehensive look at the core functionalities and benefits of your SaaS. 

Implement guided tours or onboarding processes that demonstrate the product’s value and ease of use. Collect data during the trial to identify user behavior patterns, pain points, and areas where users find the most value. Use this data to personalize follow-ups and nurture prospects toward conversion.

Once you get people using your software, you’ll be in the perfect position to upsell your solution to them.

Focus on Customer Success

One of the best ways to increase SaaS sales is to focus on your existing customers. 

This may sound counterproductive, as your goal is to acquire new customers. However, by offering a great customer experience, you’ll be able to build up your SaaS product’s reputation, generate positive reviews, gain word-of-mouth referrals, and more. This is all key to increasing product sales. 

Plus, by offering great customer success, you’ll be able to gain a lot more long-term value from your customers. As SaaS businesses rely on monthly recurring revenue as their sales model, this is incredibly important.

Customer success is not just about solving issues; it’s about proactive engagement to ensure customers achieve their desired outcomes. 

Establish a dedicated customer success team that engages with users, understands their goals, and helps them achieve those goals using your SaaS. 

Develop a robust onboarding process that educates and assists new users in getting the most out of your product. Offer ongoing support, training, and resources to ensure continuous value delivery.

Optimize Your Website and Landing Pages

If you want to increase SaaS sales, then one of the first things to focus on is your website. 

This is where people learn about your solution and come to make a purchase. If your website isn’t properly optimized, then your SaaS sales will be affected.

Your website and landing pages should serve as conversion machines. Conduct thorough A/B testing to optimize layouts, copy, and visuals to maximize conversions. Incorporate persuasive storytelling, compelling visuals, and clear CTAs that guide visitors toward desired actions. 

Implement responsive design to ensure a seamless experience across all devices. Leverage analytics tools to track user behavior on these pages and make data-driven optimizations.

The most important thing here is to understand that no website is perfect, and your site and landing pages can always be improved. By continually knowing, adjusting, and trying new strategies on your website, you’ll be able to gradually increase conversions and sales over time. 

The only way to do this is to continually test and refine each element on your site.

Implement SEO and Content Marketing

SEO and content marketing form a foundational element of any SaaS marketing strategy. Get it right, and you’ll be in a great position to increase SaaS sales.

Content is a powerful tool for not just attracting visitors but also nurturing them throughout the sales funnel. Develop a content strategy that aligns with the buyer’s journey, addressing various stages from awareness to decision-making. 

Consistently produce high-quality content that resonates with your audience’s pain points and interests. Optimize this content for search engines to increase organic traffic and position your SaaS as a valuable solution within your industry.

It’s important to establish a mindset and process of constantly producing content for your website. The more great quality content you generate, the more powerful your marketing and sales strategy will become over time.

Utilize Social Proof

Many different factors influence buyer decisions. However, social proof is one of the most powerful.

Social proof is a potent influencer in the decision-making process. People are far more influenced by other people like them instead of by marketing and sales messages from brands. So, the more social proof you can generate, the more effective your sales process can become.

Showcase customer success stories, testimonials, and case studies across various platforms. Encourage satisfied customers to share their experiences on social media, and engage with user-generated content to foster a sense of community. Actively participate in online conversations, forums, and groups relevant to your industry to establish thought leadership and credibility.

Invest in Paid Advertising

If you want to increase SaaS sales fast, then paid advertising is one of the best ways to do it.

Paid advertising can provide an immediate boost to your SaaS sales efforts. However, effective ad campaigns require thorough research and strategic planning

Identify the most relevant platforms for your audience and craft targeted ad campaigns that resonate with their needs and pain points. Continuously optimize and refine your ad strategies based on performance metrics and A/B testing to maximize ROI.

For this to be effective, you need to go back to your target audience research and make sure that the channels you’re using and campaigns you’re running align with your target buyers.

Referral Programs

Referral programs are a powerful way to leverage your existing customer base. This is a great way to use social proof. 

What makes referral programs so effective is that you get your customers to do the work for you. Once you’ve set up a good referral campaign, you can focus on other areas of your sales strategy while referrals are generated in the background.

Design referral programs that are simple to understand and offer attractive incentives for both the referrer and the new customer. 

Implement tracking mechanisms to measure the success of your referral program and identify your most effective advocates. Regularly communicate the benefits of referrals to your existing customer base to encourage participation.

Continuous Product Improvement

Continually improving your product is necessary if you want to continually improve SaaS sales. After all, if your product doesn’t offer the right value to your customers, then you’ll struggle to keep selling it no matter how good your marketing and sales are.

Actively seek feedback from users through surveys, feedback forms, and user testing. Use this feedback to prioritize product improvements and feature enhancements. Implement an iterative approach to product development, releasing updates and new features regularly. 

Communicate these updates transparently to your users to showcase your commitment to their success and to maintain their engagement with your product.

Sales Team Training

Your sales success is also only as good as your sales team. Keeping your team trained and up-to-date is crucial for continually improving your sales results.

Equip your sales team with a deep understanding of your SaaS product and its value proposition. Train them not just on product features but also on active listening, consultative selling, and understanding customer pain points. 

Encourage a customer-centric approach where the focus is on addressing the specific needs and challenges of potential buyers.

Personalization and Follow-ups:

Personalization is key to nurturing leads effectively. 

Leverage marketing automation tools to segment your audience and personalize communications based on their preferences and behavior. Implement targeted follow-up strategies that deliver relevant content and value at each stage of the buyer’s journey. Use data-driven insights to identify optimal times and channels for follow-ups.

Leverage Email Marketing

There’s a reason that so many sales teams rely so heavily on email marketing. Mostly because email ROI is $36 for every $1 spent.

Develop a comprehensive email marketing strategy that delivers value, educates users, and guides them through their journey. Segment your email lists based on user behavior, interests, and stage in the sales funnel. 

Use dynamic content and personalized messaging to engage recipients. Continuously analyze email performance metrics and conduct A/B testing to refine your email campaigns for higher engagement and conversion rates.


Whatever you sell, the best way to increase SaaS sales is to stay flexible and dynamic. Because the industry is changing and developing at such a fast pace, you need to change your sales processes too. 

So, try new things, experiment with different tools, and keep practicing and learning new ways to enhance your sales process. This is the only way to discover what works to help you sell more software products.

If you’re looking to improve your prospect engagement, consider optimizing your product demos – one of the easiest ways to increase SaaS sales. With Saleo, you can create captivating demos. Request a demo today to see how the platform can help your business. 


Brian Cody

VP of Sales Engineering, Clari

Michael Stanczak

VP of Enterprise Sales, illumin

Ryan Splain

Principal Demo Solutions Engineer, Salesloft