First impressions count. When it comes to software, sales demos act as the first glimpse that prospective customers get of your product!
To nail sales demos on the first go, ensure that your demos are interactive and engaging.
Interactive sales demos allow clients to view your product in full form. They will have the ability to interact and engage with the software.
An interactive sales demo goes above and beyond the traditional presentation! So, how can you pull off the best interactive demo?
Let’s discuss the benefits and best practices of interactive sales demos.
Interactive Sales Demo Benefits
Good First Impression
In most cases, you only get one chance to sell a product to potential clients. So, you need to capture their attention early on in the pitch.
With an interactive sales demo, you have the opportunity to wow them with something unique, well-presented, and modern, to make the best first impression.
An interactive sales demo that is well suited to the company will allow the client to see, in real-time, how good the fit is between your product and their needs. Ensure the demo is well-structured and engaging from the very beginning.
Allows Visualization
Too often a sales demo might outline the features and benefits of a product, but it forces the client to imagine how it would work, and whether it would be a good fit for them.
With an interactive demo, they do not have to use their imagination. Display the product and its features on the demo and allow the client to interact with it. This will leave no questions about how the software works, and whether it will work for them.
To make the most of this benefit, ensure the demo is as detailed and seamless as possible. This will ensure that there are no gaps that may raise concerns.
Saves Time
Traveling around for sales pitches, or working on sales demos for each company from scratch, can be incredibly time-consuming and draining on resources. An interactive sales demo is incredibly efficient.
If you create a template that adequately showcases what your product has to offer, you can save this and simply tweak the customizations for each client. With the right platform, this should be a very quick process.
An interactive sales demo also means that you can easily share it with potential clients to view and engage with in their own time, without you having to travel far and wide to do live demos.
Increase Conversion Rates
If you can make a good first impression, enable the client to fully visualize how your product works, and save on resources, you will find your conversion rates will be on the rise.
Achieving a sales conversion is not an easy thing to do, but using interactive sales demos will increase the likelihood of this by giving your product the wow factor that sets you apart from competitors.
Interactive Sales Demo Best Practices
Know and Cater to Client Needs
Every client is different, which means that you cannot offer up a one-size-fits-all demo if you are looking to make an impression.
The best approach is to do the research on each client before sending or presenting the demo so that you can customize it to fit the client. What you present might differ according to the size of the client’s business, their specific needs, their success and failure rates, their product or service, and more.
Keep it Simple
It may seem straightforward, but you cannot overestimate the impaExplore the advantages and expert practices of interactive sales demos. Elevate engagement and boost conversions with dynamic presentations.ct of a clear and simple demo. When a demo begins to incorporate too many ideas or elements, the client can become confused or thrown off, which does not give a good impression.
Keep the demo simple and easy to navigate to avoid frustration on the client’s side. They want to know that the product is easy to use in their everyday activities, so a complicated system is not going to be appealing.
Personalize Demo
To show the client how well-suited your product is for them, it is key to add personalized elements to the demo. This also shows that you’ve taken the time to understand their business and its needs.
You can start small with details like adding the client’s name and other details about the company throughout the demo. Their logo is also a nice touch.
Provide Solutions
The key to a good demo is to offer direct solutions to the client’s existing gaps or issues. You want them to see the value in your product, and how exactly you can benefit them.
The best way to do this is with research. Pull up numbers on their performance and success rates, and the specifics of their functions and activities. Visualize this data for the client, and then offer a direct way in which your product can help to improve on these.
This will not only show the client that you have made the effort to familiarize yourself with what they do but it also helps them see why exactly they need you.
Pick a Good Platform
Arguably the most important step is to pick a good platform to host your interactive demos. This will assist you in putting together a great demo with ease.
Final thoughts
An interactive sales demo is a fantastic way to appeal to potential clients. These offer something unique and engaging that helps clients to visualize your product with precision.
All you need is a good platform to create and share your demos, and you are ready to begin improving those conversion rates.
Saleo is the best sales demo platform around. It makes creating and sharing sales demos a breeze! It also allows you to personalize the demos to suit your client’s needs. Why not try it out today?
