About Skai
Skai is a global leader in omnichannel marketing intelligence, helping top brands like Adidas, DoorDash, and Kellogg’s scale their digital advertising strategies. Its unified, AI-powered platform connects performance marketing across retail media, paid search, social, and app stores—bringing together 100+ publishers into a single interface.
But as the platform grew in scale and complexity, so did the challenge of demoing it effectively.
The Problem:
Maintaining up-to-date, relevant demos became time-consuming, error-prone, and expensive.
- Sales and solutions teams were spending significant time manually creating and editing demo data
- Engineering was pulled away from product development to fix and maintain demo environments
- Their system for replicating lacked flexibility frequently when new features were added and required time-consuming and costly maintenance diverting engineering resources from core product development
It was a huge amount of effort and cost for us to customize our demo environment to be able to tell the stories that we needed to tell with such a diversity of clients, and quite frankly, such a wide range of features.
Allen Hammock
Solutions Architect, Market Intelligence, Skai
The Solution:
After trying other demo automation tools that couldn’t adapt to their product’s architecture, Skai turned to Saleo.
The way that Saleo has engaged with us – that partnership, that white glove service – that has been extremely important, valuable, and part of our success.
Dan Madden
Executive VP, Industry Leads, Skai
Saleo gave Skai the power to customize their native product to create live demos, making it faster and easier to deliver relevant, compelling demos all without engineering support.
Results:
The results have been transformative:
75%
reduction in engineering maintenance time
85%
faster demo data creation
Supercharged by Saleo AI
With Saleo AI, Skai turned one of their biggest demo bottlenecks, preparing demo data for multi-layered product pages, into a fast, repeatable process.
Saleo AI completely changes the game for me, in how we generate demo data for new sections or personalize demos. I just go into Saleo, enter my prompt and turn around demo data in a few minutes.
Allen Hammock
Solutions Architect, Market Intelligence, Skai
Skai also uses Saleo AI to personalize demos for individual prospects, accelerating deal cycles and improving demo relevance with minimal effort.
I now tell my team: don’t waste time editing manually, let Saleo AI do the heavy lifting.
Dan Madden
Executive VP, Industry Leads, Skai
Broader Impact Beyond Sales
Saleo’s impact reaches beyond the sales team. At tradeshows, Skai uses Capture™ to create interactive demos that let prospects explore the product on their own, while booth staff narrates and answers questions. These demos have proven highly engaging and effective in capturing interest.
Looking forward, Skai is extending Saleo to Customer Success to enable smoother onboarding, customer education, and new feature communication.
Final Thoughts
With Saleo, Skai has transformed its demo experience, cutting costs, speeding up prep, and delivering more relevant product demos. What started as a sales initiative has evolved into a company-wide demo strategy for delivering tailored product experiences at scale.
Ready to see how Saleo can help your organization?
