The Importance of Personalized Screenshots for Product Marketers: How Generating Great Product Images Will Increase Conversions

We’ve written a lot of blogs on how Saleo’s real-time demo personalization can change the life of your sales team, but did you know it’s also a great solution for product marketers? We all know that a picture is worth a thousand words. And in the world of product marketing, great images can be the difference between a successful campaign and one that falls flat. One of the most important, but most difficult aspects of any software product marketing initiative is generating screenshots to show off your product’s features and benefits. For example, a graph showing “best time to send a email” may take thousands of emails sent to generate, or a graph showing sub second network data could require thousands of dollars of hardware hooked up to it, or dozens of hours of an engineers time generating fake-data for it. Due to this, it can be difficult to generate high-quality images that truly capture your product in its best light. Data-driven software marketers feel this pain the most, but it is a pain product marketers for every SaaS company feel! In this blog post, we’ll discuss the importance of personalized screenshots and how they can help increase conversions and interactivity with your target audience.

At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.

Melinda Partin, Senior Director of Marketing & Digital Strategy, UW Medicine

What are Personalized Screenshots?

Personalized screenshots are images that have been customized to show off your product in the best light possible. This means taking into account things like who your target customer is, what their needs are, and what type of content they will be most responsive to. It also means making sure the images you use are high quality and accurately represent your product.

Which screenshot would you rather include in your marketing?

Why are Personalized Screenshots Important?

Personalized screenshots are important because they help you connect with your target audience on a more personal level. When you show off your product in the best possible light, it increases conversions and interaction rates from your target audience. Finally, personalized screenshots can help you tell a better story about your product, which can ultimately lead to more sales. If you can imagine all the stories a typical product marketer has to tell in a year across blogs, whitepapers, case studies, videos, and more versus the limited supply of press ready screenshots they have, the difference is astounding. If you aren’t equipping your product marketers to tell the best story, you aren’t putting your best foot forward as a company. Saleo customers routinely use our software to generate thousand of images telling personalized stories across use cases, industries, verticals, more.

And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.

Gary Halbert, Author

How Can I Generate Personalized Screenshots?

Simply request a demo of Saleo today, and our team will get you on your way! Saleo customers can use our built in graph editor, to tell new stories using their own products interface in seconds. They use our text and table editors to change data at scale to best make their environments feel like the ones their customers will be using. Finally, they use our image editor to replace things like customer logos inside their platform to give their customers and prospects a better idea of what it will be like when they use the platform.

No matter what method you choose, make sure you take the time to create high-quality, personalized screenshots that accurately represent your product. Your target audience will thank you for it! If you’re looking for more tips on how to increase conversions and interactivity with your target audience, be sure to check out our other blog posts!


Brian Cody

VP of Sales Engineering, Clari

Michael Stanczak

VP of Enterprise Sales, illumin

Ryan Splain

Principal Demo Solutions Engineer, Salesloft