Your demo landing page is what determines whether you secure sales demo calls or not. You might have powerful marketing and sales strategies in place.
However, if you don’t have a conversion-optimized demo landing page, you won’t be able to get your prospects onto a sales call.
Creating a great demo landing page involves many different elements. Even the smallest details and changes can make a big difference to how successful your landing page is.
In this guide, we’ll cover some of the most important elements of a successful demo landing page. We’ll also analyze a few demo landing page examples to help you understand how to make your landing pages achieve better results.
What Makes A Demo Landing Page? | Top Advice
There’s a lot that goes into crafting a perfect landing page for your sales demos. By incorporating the right elements into your demo landing page design, you’ll be able to generate a lot more conversions and get more prospects onto sales calls. This is critical if you want to win more deals.
To help you optimize your demo landing page, here are a few of the most effective elements to include in the landing page design.
Add Social Proof
One of the most effective ways to make your landing pages more compelling is to use social proof. This is when you display proof that other people have used and trusted your business, which will help you convince prospects to do the same.
88% of consumers trust user reviews as much as personal recommendations. Social proof plays a major role in shaping buying decisions, building trust around your brand, and convincing your website visitors to take an action.
There are many different ways you can incorporate social proof into your landing pages. For sales demo landing pages, some of the best strategies are including customer testimonials, positive reviews, or any trust badges that you’ve earned. If your platform or product has a good rating on third-party review sites (like G2 or Trustpilot), add screenshots or your high rating.
By including a variety of social proof elements, you’ll be able to build a lot more trust around your brand while proving to prospects that you can offer them real value. This will help you book more demos.
Include a Calendar
Incorporating an interactive calendar into your landing page can improve the user experience in a big way. Instead of trying to establish a demo time through forms or back-and-forth email threads, you can use a booking calendar to easily manage this for you.
Booking calendars help the prospect choose the exact time and date that suits them. The calendar will also sync up with your sales reps, which makes managing your demo calls a lot more efficient. You can easily mark off any times you’re not available.
This is a simple element to incorporate into your landing page, and it can make a pretty significant difference to the number of demo calls you land.
Use a Clear CTA
Although it’s a simple thing, your call to action (CTA) is one of the most important elements of your demo landing page. Even the smallest changes in your CTA can make a big difference to the number of demo bookings you generate.
Make sure your CTA copy is actionable, clear, and compelling. Users need to know exactly what they’re signing up for with the CTA.
You also want to make sure your CTA stands out. The best way to do this is to use a bright, contrasting color on your CTA button. Possibly enlarge or bolden the CTA text.
If you have multiple CTA’s on your demo landing page, make sure that they are all consistent. They should all use the same text and color.
It’s also important that you include a clear, bold CTA on your landing page before the fold. This should be the most attention-grabbing element of the landing page that users just have to click on.
Include Images or Videos
Using visual elements is essential for making your demo landing page more engaging. Images and video communicate a lot more than text. Not only this, but they make it easy for your visitors to understand your product or platform straight away.
You don’t want people to spend too long trying to digest your demo landing page. Instead, they should understand the landing page’s message and purpose straight away. Using visual elements is the best way to do this.
Try to include images of your platform to provide a sneak peek into what the user can expect from the demo. Adding a platform explainer video is also a great way to display the value of what you have to offer.
Making your landing pages visually appealing will make them a lot more engaging and interesting. This is important if you want to generate more demo bookings.
Make it Easy
Consider the user experience on your demo landing page and try to streamline this as much as possible. Your aim should be to generate demo bookings without adding any friction to the user experience. Friction refers to any points that could slow the user down.
The best way to do this is to keep demo booking forms simple, and only ask for the information you need. The more boxes you include to fill out, the more reason you’re giving people to abandon the landing page.
For example, you might only ask for the prospect’s name, email address, and company website. This is simple, and it provides you with all the information you need.
The easier you make it for people to get on a demo call, the more demo calls you can expect to generate.
Highlight the Benefits
When it comes to landing page copywriting, one of the most important things to keep in mind is highlighting benefits over features. Instead of just saying what your platform can do, try to make it clear how these features can be beneficial.
For example, don’t just say your tool has automation functionality. Instead, say that your tool can save hours of time through automation. This turns your platform features into benefits, which will make your platform a lot more compelling to prospects.
While you don’t need to provide a complete overview of your platform, highlighting a few key benefits can help you make your platform seem more appealing. This is important for securing more demo bookings.
Keep Your Copy Clear and Concise (use bullet points)
One of the most important aspects of any effective landing page is clear and simple copy. As we mentioned above, you don’t want visitors to spend ages trying to figure out what your landing page is about.
Instead, you want to display as much value as you can with as little text as possible. This will help you speed up the user journey, and increase your conversion rate.
One of the best ways to do this is to use bullet points on your landing page. People don’t want to read long paragraphs about your brand or product. Instead, they want fast, easily digestible information.
Add a few bullet points that highlight your platform’s benefits and outline exactly what you do. These bullet points should also cover exactly what the prospect can expect from a demo call.
Focus on a Compelling Headline
The first thing that grabs the prospect’s attention when they land on your demo page is the page’s headline. Make sure that this clearly outlines what the page is about – which is offering a product demo.
Many demo landing pages don’t make it clear enough what they’re trying to accomplish. This may sound silly, but you need to be very clear on the fact that you’re offering a demo of your product. To do this, include some variation of ‘book a demo’ in your headline. This way, visitors understand exactly what the page is about straight away.
Ideally, you’ll also want to add some value to the headline. Try to highlight a key benefit of your platform, and why the user needs to book a demo. It’s amazing how much of a difference a well-crafted landing page headline can make to your conversion rates.
Test Your Demo Landing Page
There are many different elements that contribute to the success of your demo landing page. If you want to make sure each element is properly optimized for your target audience, then make sure to run plenty of tests.
You can A/B test (split test) various parts of your landing page, such as your headline copy, your CTA, the images you use, the landing page colors, and so on. By A/B testing each element, you can ensure that your landing page is effective.
The more you test your demo landing page, the more you can optimize and refine it. This will result in your demo landing page consistently achieving better results over time.
Demo Landing Page Examples
There are many different approaches that you can take when creating your demo landing page. To help you get inspired, here are some great demo landing page examples you can learn from.
This demo landing page by Sharpspring does a great job of communicating exactly what it offers. Let’s break down some of the key elements of this landing page.
- Headline: The headline is clear and tells the user exactly what’s on offer. It also highlights the platform’s benefits by saying see how we can help you grow revenue.
- Short copy: The copy is broken down into three quick bullet points, clearly conveying what the demo is about and why it’s valuable. Again, this sells the benefits of the demo.
- Trust badges: The trust badges at the bottom of the page help to build confidence in the platform.
- Clear CTA: The CTA stands out with its bright yellow button and clear, concise text.
- Simple form: Only a few key elements are required to fill out the form and schedule a demo.
Although this demo landing page is very simple, it still incorporates a few strategic elements.
- Calendar: The user-friendly calendar makes it simple to schedule a convenient time for the demo.
- Headline: The headline clearly conveys the benefits the platform offers: Growing your business.
- Trust badge: There’s a clear trust badge taken from Trustpilot at the top of the page.
- Clear copy: The landing page clearly explains what’s on offer: a personalized demo and the chance to learn about the platform’s flexible pricing options.
This demo landing page is a little different. Instead of offering a live platform demo, prospects enter their email address and get sent a demo video. The advantage of this is that it’s easier to offer. The disadvantage is that the demo isn’t personalized.
Let’s break down some elements of this landing page.
- Simple: Only an email address is required, making it easy for prospects to sign up for a demo.
- Clear benefits: The main benefit outlined here is the fact that the demo is short. Again, this provides a more streamlined user experience
- Chatbot: Adding a chatbot to your demo landing page is a great way to answer user questions and provide information without covering your landing page with text
This demo landing page example from Intact follows a few of the best practices we covered above.
- Imagery: The landing page is very eye-catching, with an attention-grabbing image that helps to convey how the platform works. There is also an embedded video that provides a more in-depth explanation.
- Clear: Although a bit lengthy, the text below the video clearly explains what the landing page offers and why a demo of the platform will be valuable.
- Simple form: The form is relatively simple, and only requires relevant information.
This landing page could be improved with a stronger headline and by condensing the copy into bullet points. Some trust badges would also help to make this demo page more compelling.
Demo landing pages form a critical part of any buyer’s journey. They’re an essential step in your sales cycle, and they play an important role in shaping prospects’ opinions about your platform.
By incorporating the right elements into your demo landing page, you can fill up your sales demo calendar a lot faster.
Of course, there’s no single approach that offers the best results. Your demo landing page should align with your target audience and your platform. The more you test out and optimize your landing page, the better your sales results will be!