Why Total Product Experience Drives Sales

The total product experience is the journey that customers go through with your product. Prospects will be more invested in buying your product if they have a good product experience from the get-go. 

Ask yourself this: how is the overall experience of acquiring and using your product? Think about the sales demo, customer service, and more.

If you’re looking to boost your sales conversion rate, you need to think seriously about your total product experience, and how to improve it. 

This article discusses total product experience and lists tips for improvement. If you’re ready to step up your product experience, read on! 

What is the Total Product Experience? 

The total product experience is what it sounds like: the total, overall experience that clients have with your product. 

A great total product experience allows prospects to experience your product and all of its benefits. This way, they can visualize how it can work for them on a day-to-day basis. 

The prospect should be able to engage with the product, rather than simply being told what it can do. This allows prospects to understand exactly what the features of your software are, and how they can add value to business operations. 

Free trials, and live sales demos (or even great demo videos) can be key in curating a great total product experience. 

With a good grasp of what you have to offer, prospects are more likely to purchase your software product. This is because a great experience will lessen hesitation on the side of the prospect. 

If a prospect has a bad first impression of your product, there’s a high chance that you won’t close the deal.  

Now that you understand the importance of top-notch marketing and the total product experience, you’ll know how important these are! Let’s dive into some top tips on how to create a captivating experience.

Total Product Experience Improvement Tips

  1. Make the Experience Engaging

Viewing a software product can be useful, but it does not give prospects a true sense of what’s in store for them.

A great experience should invite and encourage engagement from prospects. One great way to do this is through live demos. A good demo should show the client how they could be using the software in their day-to-day operations. 

This helps them visualize the benefits of your product. Allow prospects the opportunity to ask questions and get clarity on anything they need to know.

  1. Seek Out and Implement Feedback

When prospects interact with your product, ensure that you gather feedback. Feedback can be very valuable and should be incorporated into your product if it’s relevant. 

In a live demo, leave a time slot at the end for any questions or concerns from the client. These, you can handle in a simple conversational format. If you have a pre-recorded demo video, you can include a link for the prospect to provide feedback through. 

Feedback allows you to gauge what your target market is happy with, and what improvements you might need to make to your product. 

This shows the prospect that you care about their input and experience with your product. This can help boost your sales, as it shows prospects that you’re a hands-on company. 

  1. Keep it User Friendly 

When it comes to user experience, complicated is not an indication of high quality. If prospects find your product hard to use, or overly complex, you might miss out on deals! 

A great product experience won’t happen if users don’t understand how to work your software. So, while your software might have many different functions and features, it should also be simple to navigate. 

When it comes to sales demos, keep it simple. Make sure that your sales team is empowered to understand the software so that they can explain it in a simple and compelling way. You don’t want prospects to be confused throughout a demo, and you definitely don’t want prospects to become frustrated over platforms that aren’t user-friendly.

  1. Ensure Relevant Features are Clear

Your software has many features that you can show to clients. 

A great product experience entails clients understanding enough about the product to see the benefits and know how they can use it. When prospects show initial interest, it might be tempting to show off everything your software can do. However, this can be overwhelming!

Pull a few key features that you think will interest the prospect or your target market in general. When it comes to sales demo environments, this will help to streamline your presentation. 

You want clients to understand how valuable your product is, but at the same time, you don’t want to dilute their experience with too many functions and features. 

In this case, a free trial can be beneficial. In a free trial, users often can’t access all of the features. If you offer a free trial, open the main functions and features up to be used. However, more niche or complicated features probably don’t need to be explored in this phase of initial interest.  

  1. Personalize the Experience

No two clients are going to be the same, so you cannot market your product as a one-size-fits-all experience. If you’re looking to make a lasting impression on prospects, it’s time to up the personalization of your total product experience. 

Research the prospect beforehand to identify their strengths, weaknesses, successes, and challenges. 

This allows you to market the features of your software which will directly improve their operations. 

Read more about how to incorporate personalization into your product experience here:  Ensuring the Best Demo Experience With Personalized Demo Environments

Final Thoughts

Curating an epic total product experience is one of the best ways to gain new business (not to mention retain existing business). 

Remember to keep the experience user-friendly, interactive, and personalized. This way, prospects will be able to understand how your software can boost their sales. If they can fully see how your product will benefit them, they’re sure to purchase your product!

Tailoring your product experience for each client is essential. This may sound like complicated marketing, but it doesn’t need to be! 

What better way to connect with each client, than through a personalized demo environment

For the perfect platform to showcase your software, look no further than Saleo. With this platform, you can create demos that are sure to engage your target market. 


Brian Cody

VP of Sales Engineering, Clari

Michael Stanczak

VP of Enterprise Sales, illumin

Ryan Splain

Principal Demo Solutions Engineer, Salesloft