Author: Katie Kanaday
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SaaS Sales Cycles: Everything You Need To Know
The software as a service (SaaS) sales cycle is no easy nut to crack. SaaS sales cycles typically involve many different stages and are often directed toward a wide variety of different buyer personas. There’s a lot that goes into closing SaaS deals, and in order to do this efficiently, you need to have a…
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How to Drive SaaS Sales: Strategies for Success
With a value of $195 billion, the software-as-a-Service (SaaS) industry has become one of the most popular business models in recent years. The ability to pay for software on a subscription basis and access it via the cloud offers numerous benefits for both businesses and end users. However, selling SaaS requires a different approach than…
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Everything You Need To Know About Pre-Sales in SaaS
With around 30,000 software-as-a-service companies, the SaaS industry is a competitive one. SaaS pre-sales activities play a crucial role in driving customer acquisition, revenue growth, and ensuring the success of software products. This article will explore the ins and outs of pre-sales in the SaaS world. From understanding its significance to uncovering the key strategies,…
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How To Script The Best Demo Story
Putting together and presenting a sales demo to a client is an effective way to convince them to invest in what you have to offer. To take your sales demo to the next level, you should incorporate demo storytelling into your package. Telling a story is an intriguing, creative way to sell a product. It…
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The Product Experience Metrics You Need To Know About
Understanding users’ product experiences is essential for developing the best product. You can achieve this by measuring the right product experience metrics, which measure the overall success and effectiveness of your product. Many different product experience metrics exist. When monitored together, they help you gain a complete overview of how customers are interacting with your…
