Best Sales Demo Solution | What To Look For

Every SaaS sales team needs powerful sales demo tools. With these tools, sales reps can showcase the software’s capabilities and entice prospects to become paying customers. However, not all sales demo solutions are created equal. 

To showcase your software to the best of its ability, you need the best sales demo solution. 

In this article, learn about sales demo solutions, their benefits, and what to look for when choosing a sales demo solution. Our quick tips will also help you choose the best option for your unique needs. 

What Is a Sales Demo?

A sales demo, short for a sales demonstration, is the process of demonstrating a product or service to a prospective buyer. Sales demos are an extremely important part of the sales cycle and provide insight into product capabilities the consumer would be interested in. 

Sales demos can take many forms, from trade shows to one-on-one in-store demonstrations. But today, we’ll be focusing on SaaS sales demo solutions. 

SaaS Sales Demos

SaaS (software as a service) sales demos are an essential part of the SaaS sales cycle. It’s especially important in the SaaS industry because there are no physical products for prospects to bond with. To turn a lead into a paying customer, the demo aims to provide a tangible experience for the customer to connect with. 

SaaS product demos take place on online platforms, through a sales demo tool. The SaaS sales demo should engage the customer. If the sales demo solution is not effective at showcasing the positives and power of your software, you will miss out on possible revenue streams.

Benefits of Sales Demo Solutions 

Scripting a demo story and software sales demos are about establishing connections with customers and exhibiting how the software service will benefit them. And with 69% of consumers believing product demos help them make purchasing decisions, going without a sales demo just isn’t an option. 

But sales demos are about more than just showcasing your software’s features. 

Sales demos have proven to be great learning experiences for internal engineering teams. Demos can be used to capture an unbiased, customer-centric view of the software. This provides insight into market needs and how your software fares when compared to competitors. 

Modern sales demo solutions are also quick and more affordable than ever. You no longer need to build demo software from scratch. Instead, demo solutions offer comprehensive insights and an interactive interface that keeps prospects engaged. 

All in all, sales demo solutions are a necessary step for any SaaS brand hoping to convert leads into long-term paying customers.  

Sales Demo Solution: What to Look For

To make the most of your sales demo, finding the perfect sales demo solution becomes paramount. If the demo tool does not have the capabilities to exhibit your software beneficially, you’ll lose leads and damage profit margins. 

Here are some key sales demo solution features to look for. 


The sales demo solution should have comprehensive customization features that include text, image, graph, and table editing features, to name a few. Quick editing features empower the sales team and provide independence for on-the-go changes and customer-centric personalization. 

Generic demo tools will make it hard to pinpoint both the positives and negatives of the software. 

Comprehensive Metrics 

Launching SaaS is a data-intensive experience. To get a feel for what’s working and what’s not performing as it should, the sales demo solution needs to provide comprehensive metrics. Real-time data will also provide valuable insights into performance, data equations, and workflows. 

Collaboration Tools

Selling to SaaS prospects involves a lot of communication. Advanced sales demo solutions will offer built-in sharing and collaboration tools that make communication and quick edits possible. This reduces the need to move between different applications and improves connections between all parties – an essential part of the sales cycle. 

Interactive and Engaging 

Sales demo solutions have come a long way, and the solutions you are prospecting should mirror this advancement. Look for demo solutions that match market growth with engaging and interactive demo features. 

The demo software should offer a native experience. Prospects should be able to experience the software as it will be, without the need to imagine the finished product. 

It’s only when the demo solution offers an interactive virtual environment that it’ll truly captivate prospects.

How to Choose the Best Sales Demo Tool

You know what to look for in sales demo solutions and have narrowed down the pool of prospective solutions. All that’s left is to choose the best sales demo option for you. 

Consider Your Unique Needs

Sales demo solutions are not a one-size-fits-all solution. To make the most of your demo, consider the tools, features, and considerations that could impact your choice. 

Considerations to take into account: 

  • What features and tools are a must to showcase your software effectively?  
  • Do you need a cloud-based or in-person SaaS demo solution? 
  • Does the demo solution match your budget? 
  • Are the interactive tools and data capabilities suitable for your demo needs? 

Once you know what you need, you can weed out the demo options that are overkill or not on par with what you need. 

Take Advantage of Demos

We’ve established how beneficial demo tools are, so don’t hesitate to take advantage of the demos offered by sales demo solutions teams. Test the demo solutions and get a feel for how the software interacts with your needs. 

Check Reviews 

Finally, check reviews and the reputation of the demo company. Reviews should be predominantly positive. See how they responded to the criticisms from negative reviews. If there is clear communication and improvement, great! 

It’s also a good idea to see who they have worked with. Companies that share their past affiliations and demos are proud of their work and make for great partners. 


Sales demos offer prospects a peak into software with the help of interactive and engaging software demonstrations. In many cases, an effective demo solution is the deciding factor that gets a customer to purchase a software subscription. 

Not all sales demo solutions are equally as effective. An effective sales demo solution should offer customization features, comprehensive metrics, collaboration tools, and advanced interactivity. Reviews, unique needs, and demo options can further narrow down the demo solution options. 
For the perfect sales demo solution, there is no better option than Saleo. Saleo lets you create powerful interactive demos to optimize sales. Request a demo today!


Brian Cody

VP of Sales Engineering, Clari

Michael Stanczak

VP of Enterprise Sales, illumin

Ryan Splain

Principal Demo Solutions Engineer, Salesloft