Author: Katie Kanaday
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The SaaS Sales Demo Guide to Close Prospects Quickly
Sales demos form a crucial part of the SaaS sales process. A great sales demo can be a make-or-break factor in a prospective client’s decision-making process. Perfecting your sales demos can dramatically improve your conversion rate. But, what exactly is a Saas sales demo, and how can you make sure yours stand out? In this…
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Pre-sales, Beware of the Demo Category Illusion
I have a love-hate relationship with copywriting, but few things are more personally gratifying than a well-crafted blog on a subject of which I am passionate. This is that Blog. Pre-sales and demo experiences have been on my mind for 16 months – with roots that span 17 years back to 2005 when I began…
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Killer B2B Software Demo Strategies
Have you ever wondered who penned ‘seeing is believing?’ Well, whoever did deserves an award because they were clearly justifying the existence of sales demos in a few words. The sales demo is a crucial part of your sales process. It’s when you show off how cool and beneficial your product is and convince customers…
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The Do’s and Don’ts of Sales Demo Environments
With a seemingly endless amount of variables that can affect your sales demo environment positively or negatively, it makes the most sense to concentrate on the things you can control. There is no such thing as a guaranteed sale, but the odds of closing a sale will increase if you have done your due diligence.…
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8 Ways to Take Your Sales Demo Experience to the Next Level: Powerful Tips to Empower Your Team
Sales demos are an essential part of the selling process, but all too often they can be a disjointed and frustrating experience for prospects. In order to take your sales demo experience to the next level, you need to connect your demos to your customer’s pain points, summarize past conversations, personalize your product demo, answer…




