When you’re selling SaaS, a well-executed demo can be the deciding factor in closing the deal. But what makes for a great SaaS demo? And how do you make sure your presentation is tailored to the individual customer? In this guide, we’ll walk you through everything you need to know to give successful SaaS demos – from understanding your audience and setting up your environment, to personalizing your presentation and avoiding common pitfalls. Let’s get started!
How To Give a Great SaaS Demo.
As with any sales presentation, the key to success is understanding your audience. Who are you selling to? What are their needs and pain points? What is their level of technical expertise? Answering these questions will help you determine the overall tone and approach for your demo.
Next, you’ll need to set up your environment. This means having the right tools in place – both in terms of technology and people. You’ll need demo environment is stable and easy to use. You’ll also need a way to record your demo so you can review it later. And finally, make sure you have a good internet connection! Nothing drags down a good demo like a spotty, or low resolution connection!
Now you’re ready to start personalizing your presentation. This is where you’ll really make the sale resonate with your customer. Start by gathering data about their company and industry. What are their biggest challenges? What solutions are they currently using? What are their goals for the future? Armed with this information, you can tailor your demo to show how your SaaS solution will meet their specific needs.
There are a few other things to keep in mind as you personalize your SaaS demo. First, don’t try to sell everything at once – focus on the features that will solve your customer’s specific pain points. Second, avoid using jargon and technical terms – explain things in plain English. And finally, always be prepared to answer questions. Anticipate the most common objections and have ready responses at the ready.
The Most Important Things to Know Prior to Doing a SaaS Demo
Now that we’ve covered the basics, let’s take a look at some of the most important things to keep in mind when giving SaaS demos.
First and foremost, make sure you’re well-prepared. Familiarize yourself with the product inside and out, and practice your presentation until you have it down pat. Nothing will make you look worse than stumbling through your demo.
Second, be flexible. Understand that not every customer is going to be interested in the same features – tailor your presentation to meet their specific needs. And if they have questions, be prepared to answer them.
Third, always keep your end goal in mind. What is the ultimate outcome you’re hoping to achieve with this demo? Keep that in mind as you build your presentation and make sure you wrap up with a strong call to action.
Finally, remember that practice makes perfect. The more SaaS demos you give, the better you’ll become at tailoring your presentation and closing the deal. So don’t be afraid to get out there and start selling!
When Is the Best Time to Give a SaaS Demo?
The best time to give a SaaS demo is when the customer is ready to buy. This means they’ve already been through your marketing materials, they understand the problem your product solves, and they’re interested in learning more. If you try to give a SaaS demo too early, before discovering pain points you can help them solve you’ll likely lose their interest. Make sure you’ve done your fact finding to help you personalize your demo as well!
What Makes a Great SaaS Demo?
There are a few key factors that make a great SaaS demo. First, the presentation should be tailored to the customer’s specific needs and pain points. Second, it should be easy to understand, without using jargon or technical terms. Third, you should be prepared to answer any questions the customer may have. And finally, the demo should always end with a strong call to action.
What Content Should Be In Your SaaS Demo?
The content of your SaaS demo will vary depending on the needs of your customer, but there are a few key things it should always include.
- First, an overview of the product and how it works.
- Second, a demonstration of the product in action, showing how it can directly solve your prospects pain-points.
- Third, an explanation of the benefits your SaaS solution provides.
Ten Ways to Gather Data to Personalize for Your SaaS Demo
There are a few different ways you can gather data to personalize your SaaS demo.
- Llook at the customer’s website and see what challenges they’re trying to solve.
- Check out their social media accounts and see what kind of language they’re using to describe their challenges.
- Look at any reviews or testimonials they’ve left for other products.
- Look at their LinkedIn profile to see what kinds of content they’ve interacted with recently.
- Take a look at their job title and company size to understand what kind of SaaS solutions they might need.
- Research the specific industry they’re in and the challenges they face.
- Ask for feedback from other members of your team who have interacted with similar customers.
- Look at their purchase history to see what types of products they’ve bought in the past.
- Send them a survey to get more detailed information about their needs.
- Use a tool like Datanyze, SimilarTech, or others to see software the prospect may currently be using that is complimentary.
The Ten Most Important Things to Know Prior to Doing a SaaS Demo
If you’re going to give a great SaaS demo, there are a few things you need to know beforehand.
- Research the customer and their specific needs.
- Tailor your presentation to those needs.
- Always keep the customers end goal in mind.
- Be prepared to answer any questions the customer may have.
- Use simple language and avoid jargon without explanation.
- Focus on the benefits of your SaaS solution, and how they can solve your prospects pain-points.
- Make sure your demonstration is clear and concise.
- Practice beforehand so you can be confident in your delivery.
- End with a strong call to action.
- Follow up after the demo to answer any remaining questions and close the deal.
By following these tips, you’ll be well on your way to giving a great SaaS demo that will close more deals and grow your business. So what are you waiting for? Get out there and start selling! Thanks for reading.