10 Ways to Close More Deals With Personalized Sales Demos

Sales demos are a key part of the sales process. They give potential customers a chance to see your product or service in action, and can help close more deals. But too often, sales demos are generic and don’t address the specific needs of the customer. This can lead to missed opportunities and lost deals. In this blog post, we will discuss 10 ways to personalize your sales demos and close more deals!

Filter everything you’re doing, saying and pitching through the customer point of view, and you’ll improve just about every metric you care about today.

Matt Heinz
  1. Start by understanding the customer’s needs. The first step in creating a personalized sales demo is to understand the customer’s needs. What are they looking for? What are their pain points? What is the goal of the demo? Once you have a clear understanding of what the customer wants, you can tailor your demo to match their needs.
  2. Use case studies to illustrate how your product can solve the customer’s problems. Case studies are a great way to show potential customers how your product or service can solve their specific problems. They provide real-world examples of how your product has helped other customers achieve their goals. If you have already shared a case study with your prospect that resonated well with them, model portions of your software demo around how they can solve those same problems.
  3. Demo your product in a way that is relevant to the customer. The demo should be tailored to the customer’s industry, business size, and other factors. For example, if the customer is in the healthcare industry, you might personalize company names, graphs, and icons inside your product to best fit their target audience. The worst thing you can do is give a demo your audience can’t connect to.
  4. Use data to back up your demo. When you can back up your demo with data, it helps to build trust with the customer. They will be more likely to believe that your product can solve their problems if you can provide evidence that it has worked for other customers.
  5. Personalize the demo based on the customer’s role within the company. When you are presenting to a group of stakeholders, it’s important that each person sees how your product or service can help them achieve their individual goals. For example, if there is a CFO in the room, show them how your product will save money over time by reducing costs and increasing efficiency.
  6. Use real-world examples to illustrate your point. When you can show how your product has helped other customers achieve their goals, it helps build trust with the customer and makes them more likely to believe that your product will help them too!
  7. Always follow up after a demo and ask for feedback. The best way to improve future demos is by asking for feedback from the customer. This way, you will know what they liked and disliked about the demo so that you can make adjustments accordingly in future demos.
  8. Get creative with your presentation materials to create a memorable experience for customers. Sales demos are often boring and predictable, but if you get creative with your presentation materials it will create a memorable experience for customers. Consider using video clips, photos, or other visual aids to make the demo more interesting and engaging. Taking screenshots, and video clips of your personalized demo, and inserting it into your other sales materials increases customer engagement, and makes your prospect feel like you truly understand their experience.
  9. Involve the customer in the presentation by asking questions throughout your demo. This is a great way of making sure that you’re addressing all their concerns and giving them enough time to ask questions. If you run out of time, you can easily model those concerns into a future demo, or even attach screenshots or videos of your product fulfilling those needs in a future follow up. This will help ensure you’re doing everything possible to make sure each potential customer leaves feeling satisfied from having such an engaging experience!
  10. Demonstrate how your product or service can solve the customer’s problems in a way that other solutions cannot do on their own. You want them to see why they need you, not just another competitor who offers a similar solution! The best way is showing them how only your solution will meet their needs perfectly.

Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.

Brian Tracy

If you want to start closing more deals, it’s time to start giving personalized sales demos. This means taking the time to understand your customer’s specific needs and addressing them during the demo. By personalizing your demos, you’ll show potential customers that you care about their business and are invested in helping them achieve their goals. Are you ready to get started? Contact us today and we’ll help you create a winning sales strategy that uses personalized demos to close more deals.


Brian Cody

VP of Sales Engineering, Clari

Michael Stanczak

VP of Enterprise Sales, illumin

Ryan Splain

Principal Demo Solutions Engineer, Salesloft