If you’re in the business of selling SaaS, then you know that the success of any deal hinges on the quality of your product demo. A great demo can convince prospects to buy, while a bad demo can easily lose them. In order to make sure your demos are successful, it’s important to create a great environment for them. In this blog post, we’ll discuss 5 tips for creating the perfect sales demo environment!
Tip #1: Great Demo Environments Start with Great Product Performance!
The first thing to understand about demo environments is that they’re not created by magic. Great demos don’t happen in a vacuum, and great demo environments start with great product performance. If your product isn’t performing well, then it won’t matter what environment you put it in – your prospects will still be turned off.
Make sure you spend time tuning your product so that it performs well under load. This means doing things like simulating real-world traffic conditions, improving load times, and testing for compatibility with popular browsers and devices. By ensuring a great product performance, you’ll create an environment where demos can thrive!
Tip #2: Tailor the Demo to the Prospect’s Specific Pain Points
One of the biggest mistakes people make during product demos is giving a generic overview of the product without addressing the prospect’s specific pain points. This is a huge turnoff for prospects, and it shows that you don’t understand their business or their needs.
Instead, take the time to tailor your demo to the prospect’s specific pain points. Show them how your software can solve their problem or help them achieve their goals. This will create a much more engaging and valuable demo experience for them.
The best salespeople know that their expertise can become their enemy in selling. At the moment they are tempted to tell the buyer what “he needs to do,” they instead offer a story about a peer of the buyer.
Mike Bosworth, author of Solution Selling
Tip #3: Use Real-World Scenarios to Illustrate Value
Another way to engage prospects is by using real-world scenarios to illustrate the value of your software. For example, if you’re selling a CRM, then show how your software can help the prospect manage their sales pipeline. If you’re selling a marketing automation tool, then show how it can be used to improve customer engagement.
By using real-world scenarios, you’ll not only engage your prospects, but you’ll also help them see the potential value of your software. This is an important step in getting them to buy!
Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.
Tip #4: Eliminate Generic, or Empty Data in Your Demo Environment
A demo is a great way to show off your product and service, but it can also be a source of incomplete or incorrect information if you don’t know what data needs to go into it. When creating demos for customers, make sure that all of the fields are filled in with real-world values so they’ll see how their business can benefit.
Also, make sure that you don’t have any generic or empty data in your demo. This will only confuse and mislead your prospects, and it could damage your credibility. Always use real-world values to illustrate the benefits of your software!
When demoing real-world scenarios, use a sales demo personalization tool like Saleo to build a custom demo for your prospect.
We know that sales teams need to be able to quickly adapt their demos to the specific needs of their customers. That’s why we created Saleo – so you can easily create personalized demos that tell your story in a way that resonates with your audience.
With Saleo, you can easily create and save a library of demos for different industries, segments or customer profiles. This means you always have the perfect demo at your fingertips, no matter who you’re talking to. And our easy-to-use interface makes it simple for anyone on your team to create a great demo environment.
We hope you found these tips helpful for creating a great sales demo environment. By following these tips, you’ll be able to create a demo that’s more engaging and valuable for your prospects. And that will put you one step closer to closing the deal!
If you’re looking for a sales demo personalization tool that makes it easy to create tailored demos, then check out Saleo. Our tool makes it simple for anyone on your team to create and save a library of demos for different industries, segments or customer profiles.