How to Reduce Your Sales Teams Objection Rate Using Personalized SaaS Demos

Sales objections are a natural part of the sales process. However, that doesn’t mean you have to accept them as a fact of life. In this blog post, we will discuss how to use personalized SaaS demos to overcome your top sales objections. Every business is different, and each prospect has their own unique set of objections. By personalizing your demo, you can address each objection in detail and increase your chances of making the sale!

Treat objections as requests for further information.

Brian Tracy

Objection 1: We Have a Solution in Place

When you are selling a software solution, one of the most common objections you will encounter is that the prospect already has a solution in place. To overcome this objection, you need to show them how your solution is better than what they currently have. This can be done by highlighting the unique features of your product and demonstrating how those features will solve the specific problems that the prospect is facing.

Here are 5 ways to personalize your demo to win over a prospect who already has a solution in place:

  1. Show them how your solution is better than what they have. Consider focusing on pages of your SaaS product that focus on expected results personalized to fit their experience with your product.
  2. Highlight the unique features of your product. If you are selling against a competitor focus on the defining benefits switching to your product will provide. When showing similar features, ensure your personalized SaaS demos are as personalized as they can be, now is the time to ensure your product truly stands out!
  3. Demonstrate how those features will solve the specific problems that the prospect is facing. This is where personalization really comes in to play. Using a sales demo personalization tool, like Saleo, ensure that every piece of text, image, table, and graph is aligned perfectly to show your prospect how you can best solve their problems.
  4. Tailor your demo to match the prospect’s specific needs. SaaS demo personalization isn’t just about demoing your product to solve a teams problem, build out your personalized demos to ensure you are showing the entire decision making team individually how your product will support them.
  5. Explain how your solution can save the prospect time and money. This is a huge one that we will go into more detail with below. Winning deals hinges on the fact that you can save your prospects time, and help them do business better. Make sure you’ve personalized your demos around these facts!

When you present the value of your products and services in a clear, compelling way, then you’ve tackled 90% of objections.

Nancy Marmolejo

Objection 2: We Don’t Have Budget

When you are selling to a prospect who is on a tight budget, it is important to show them how your product can save them money in the long run. This can be done by highlighting the features of your product that will help them to save money, or by demonstrating how your product can help them to increase their revenue.

Here are a few ways to personalize your demo to win over a budget-conscious prospect:

  1. Show them how your product can save them money in the long run. Personalization can come in huge here, make sure you model your products report pages to show your prospect how best-in-class companies drive success and save money.
  2. Highlight the features of your product that will help them to save money. Ensure these features are modeled to match how your prospects will use your product.
  3. Explain how your product can help them to improve their bottom line. Model long term data, don’t just show them how your product saves them money today, show them the 1,2,3+ year plans!

Objection 3: It’s Not The Right Time

If the timing is not right for the prospect, you can try to overcome this objection by showing them how your product can help them to save time. This can be done by demonstrating how your product can automate certain tasks, or by showing them how your product can help them to streamline their workflow.

Here are a few ways to personalize your demo to win over a prospect who is concerned about timing:

  1. Demonstrate how your product can automate certain tasks.
  2. Show them how your product can help them to streamline their workflow.
  3. Explain how your product can help them to save time in the long run.

By following these tips, you can increase your chances of success when selling to prospects who have objections. Personalized demos are a powerful tool that can help you to overcome even the most difficult objections. With a little practice, you can master the art of the personalized demo and close more sales than ever.

Check out this great video by Sales Insights Lab on the 7 Most Common Sales Objections (And How To Overcome Them.)

By taking the time to personalize your SaaS demo, you can increase your chances of success when selling to prospects with objections. By addressing each objection in detail, you can show the prospect that you understand their needs and that you have a solution that will meet those needs. With a little practice, you can overcome objections and close more deals!

If you’re looking for more information on how to personalize your SaaS demo, check out our blog post on the topic. We also provide a step-by-step guide on how to coach your reps to use personalized demos. By following these tips, you can increase your chances of success when selling to prospects with objections. Thanks for reading and good luck!