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Demos are one of the strongest intent signals. They reveal who’s interested, what they care about, when they’re most engaged, and how ready they are to buy.

But if that story stays trapped inside your demo platform, it loses its power.

Integrations make sure demo signals become revenue signals you can action on across your CRM, marketing automation, enablement, and analytics stack.

With Saleo’s Zapier integration, your demo data connects instantly to 8,000+ apps your GTM team already uses, plus APIs and webhooks to integrate custom, homegrown tools, helping you move faster, personalize smarter, and convert sooner.

What You Can Do with Saleo + Zapier

Marketing

• Sync Capture^TM leads instantly to any CRM for seamless lead management.

• Build dynamic ad audiences in LinkedIn, Google, or Facebook based on who launched a demo.
• Trigger nurture flows aligned to Tour Name (ex: Pricing Tour → ROI content drip).
• Layer on enrichment from Clearbit or ZoomInfo for richer segmentation without asking prospects more questions.

Benefit: Marketing can act on demo engagement in real time, serving the right message to the right person at the right moment.

Sales

• Fire a Slack or Teams alert the moment a target account starts a Capture^TM tour.
• Automatically create leads, contacts, or deals in your CRM of choice.
• Push phone numbers into Outreach, Apollo, or Salesloft with auto-generated call tasks.
• Trigger AI-powered email drafts with context from the Capture ID link and Tour Name.

Benefit: Sales reps don’t just get leads — they get context-rich intent signals they can act on instantly.

Presales

• Replay Capture^TM journeys with one click to see exactly where prospects clicked, dropped off, or lingered.
• Use tour metrics to identify areas of interest, and potential knowledge gaps.
• Send demo activity into Seismic or Highspot to trigger learning paths and related content to track product gaps automatically. 

Benefit: Pre-sales gains visibility into buyer learning paths, allowing them to deliver sharper, more relevant live demos.

Why Saleo + Zapier Is Different

• Instantaneous → Saleo uses webhooks, so Zapier automations fire the second a tour begins.
• Deep Links → Every lead includes an ID link to replay the exact tour or jump into analytics.
• Limitless Flexibility → Connect Saleo to any tool in your stack (even if it is a homegrown solution) without waiting on custom dev or limited “native integrations.”
• Templates to Start Fast → With 25+ pre-built Zaps for HubSpot, Salesforce, Slack, Google Sheets, and more, or use our embedded recipe builder to create your own with zero code in minutes.
• Build Zaps Without Leaving Saleo → Create and manage automations directly inside the Saleo interface.

Ready to unlock the full power of your demos?

Head to the Integrations section in Saleo, connect Zapier, and turn every demo signal into a revenue signal.