5 Ways to Enable Sales Engineers to Give Better Software Demo Experiences: The Importance of Personalization
Sales engineers are the lifeblood of any enterprise software company. They are the ones who build relationships with customers, understand their needs, and translate those needs into a product demonstration. However, in order to give effective demos, sales engineers need the right tools and environment. In this blog post, we will discuss 5 ways to enable sales engineers to give better software demos. We will also talk about the importance of sales demo personalization and how it can help sales engineers win more deals. Thanks for reading!
It does not matter how good a presenter you are, if you can’t address the fundamental features of the product you are demonstrating you are dead in the water.
5 Ways to Enable Sales Engineers to Give Better Software Demos:
1. Ensuring Quality Data:
The first way to enable sales engineers to give better software demos is by providing them with quality data. Sales engineers need access to up-to-date customer information, including contact details, account history, product usage data, pain points, & more. This type of information allows sales engineers to create tailored demonstrations that are specific to each customer’s needs.
Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service
4. Cross-Train With Your Product Development Teams
The fourth way to enable sales engineers to give better software demos is by working directly with the product development teams. Instead of waiting for a feature release, sales engineer, solutions consultants, and the rest of their supporting teams should be present in later feature release meetings to truly understand the intricacies and complexities of new releases. Having solutions consultants working hand-in-hand with product teams will increase their confidence in new releases and allow them to truly learn how to demo new features.
5. Increase Their Productivity by Enabling Them to Sell Software, Not Spend Hours Configuring a Demo
The fifth way to enable sales engineers to give better software demos is by giving them time for preparation. Sales engineers should be given enough time to review the customer’s account, understand their needs, and create a personalized demo. Sales engineers should also be given time to practice their presentations before meeting with customers. When surveyed, a majority of engineers we talk with everyday spend their time configuring a new demo environment. Imagine the time you can save, and problems you could solve if your engineers focused instead on solving your customers problems!
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website. Additionally we use cookies for remarketing and advertising.
Please enable Strictly Necessary Cookies first so that we can save your preferences!