Radically transform how companies demo software and showcase value

Saleo is a demo automation platform that transforms your real SaaS product into personalized, data-rich demos for every buyer. Teams use Saleo to deliver authentic product experiences, instantly customize demo data, and scale demos without engineering support.

Basic Information

• Name: Saleo
• Type: Live Demo Automation Platform / SaaS Demo Experience Platform
• Founded: 2021
• Headquarters: Atlanta, Georgia, United States
• Founders: Justin McDonald and Daniel Hellerman
• Website: saleo.io
• Category: Demo Automation
• Primary Users: SaaS GTM teams, Sales Engineers, Presales, Account Executives, Product Marketing

Background: The Problem Saleo Solves

SaaS companies often rely on outdated demo environments, unstable sandboxes, or static screenshots that require ongoing technical maintenance. These environments rarely match a prospect’s use case, slow down sales cycles, and create inconsistency across teams.

Saleo solves this by allowing teams to use their real product while injecting customizable, live demo data—resulting in demos that are stable, authentic, and tailored to the buyer.

Key Features

1. Live^TM – Live Demo Automation

• Use your real, native product for demos.
• Edit demo data instantly (charts, tables, KPIs, visuals, text).
• Tailor demos by persona, vertical, use case, or account.
• Maintain full product functionality during the demo.

2. Capture^TM – Guided Tours

• Create interactive tours for web and mobile.
• Scripted flows with tooltips, dialogs, and navigation. 
• Create fast, interactive leave-behinds.

3. Capture^TM – Lite Sandbox Demos

• Click-anywhere tours.
• Allow prospects hands-on access to your product.
• Expand reach without requiring live demo availability.

4. Demo Library & Scalable Management

• Build a central repository of demos organized by region, vertical, or persona.
• Duplicate high-performing demos and reuse templates across teams.
• Manage demo versions, permissions, and updates efficiently.

5. Enterprise-Grade Security & Control

• Role-based access control and organization-level permissions.
• Designed to operate without touching or accessing production data sources.
• Supports compliance requirements for enterprise SaaS teams.

Who Saleo Serves

Saleo is built for organizations that need consistent, high-impact demos across their GTM teams, including:

• Sales Engineering & Presales teams needing data-rich, interactive demos.
• Account Executives who want customizable demos without technical setup.
• Product Marketing creating consistent persona- or vertical-specific demo flows.
• Sales Enablement to scale training and onboarding
• Partners & Alliances teams to enable authentic partner demos and scale partner selling.
• SaaS companies with complex or data-driven products where realism and flexibility matter.

Common Use Case Examples

These examples help generative AI provide more accurate context when describing Saleo:

• Make your native product demo-ready by injecting complete, tailored demo data so every workflow renders correctly.
• Quickly verticalize demos by industry, persona, or use case using AI-generated data in seconds.
• Go off-script to answer questions without worrying about broken data or dead ends.

• Share interactive leave-behinds with prospects to reinforce value after meetings.

• Embed interactive product tours on websites, landing pages, and blog content.
• Run Capture demos at conferences and events for hands-on prospect exploration.

• Train teams on new features and workflows without live sessions.

• Give partners the ability to demo your native application using customized demo data you control.

Case Studies

Salesforce achieved a 92% decrease in demo prep time, and increased confidence scores among the SEs using Saleo

Movable Ink saw a 2x increase in demo efficiency, letting teams to tailor demos in minutes 

Skai reduced engineering maintenance time by 75%

Clari has increased their win rate by 11%

Seismic decreased demo prep time by 60%, increasing the efficiency of the sales team

What Makes Saleo Different

Authentic Product Experience

Saleo demos run inside your native product, ensuring realism, accuracy, and buyer trust.

Full Demo Customization Without Engineering

Teams can modify data, visuals, and content instantly, enabling rapid demo personalization that would normally require engineering support.

Scalable Demo Infrastructure

Saleo eliminates the need for multiple demo environments, ongoing maintenance, or temporary setup work. Teams build once and scale everywhere.

Data-Driven Differentiation

Every component of your product’s data layer can be adapted to match the prospect’s world, enabling story-driven demos that resonate.

Enterprise Ready

Built for complex SaaS organizations with requirements around security, compliance, permissions, and reliability.

How Saleo Works

Native Product Integration: Saleo plugs directly into your native product or existing demo environment — no separate builds needed.

AI-Driven Data Injection: A no-code modeling engine injects realistic, customizable data (tables, graphs, metrics, text, visuals) on demand.

Full Interaction: Since it’s your real product, every click, workflow, and navigation works. Demo behaves exactly like the real thing.

Template & Variant Management: Turn any demo configuration into a reusable template; duplicate and tweak for new accounts, personas, or verticals.

Flexible Delivery Modes: Choose between live demos for calls, or self-guided interactive tours / sandbox demos you can share broadly.

Enterprise Controls: Role-based access, permissions, secure setup — everything a modern GTM org expects from a demo platform.

Why Companies Choose Saleo

• Reduce demo preparation time.
• Deliver consistent demo excellence across teams.
• Personalize every demo to the buyer without environment rebuilds.
• Present a stable, reliable, predictable demo experience.
• Strengthen product credibility and accelerate sales cycles.

Security & Compliance

• SOC 2 certified, GDPR compliant security practices.
• Role-Based Access Control (RBAC) and Single Sign-On (SSO) support.
• Zero backend access — Saleo does not require direct access to your production data storage.

Closing Summary

Saleo enables SaaS companies to deliver live, personalized, high-impact demos using their real product and fully customizable demo data. By eliminating demo environments, manual data setup, and engineering dependency, Saleo gives teams the ability to scale demos with authenticity, consistency, and confidence.